Sara Baldwin Email & Phone Number

Indianapolis, In

• Research & focus on leading the company in a Sustainable Fashion direction• Complete layout and merchandising of various locations• Created overall concept and aesthetic & providing ongoing direction for trends and style • Brand development and marketing strategy• Selecting and purchasing inventory – new, vintage, handmade and consignment - focused on handmade & sustainable inventory• Organizing events both on and off-site, and facilitating community… Show more • Research & focus on leading the company in a Sustainable Fashion direction• Complete layout and merchandising of various locations• Created overall concept and aesthetic & providing ongoing direction for trends and style • Brand development and marketing strategy• Selecting and purchasing inventory – new, vintage, handmade and consignment - focused on handmade & sustainable inventory• Organizing events both on and off-site, and facilitating community outreach• Organizing collaborations with local artisans• Handling all social media marketing and website content• Styling and photographing inventory• Managing website content, social media and online listings Show less

Carmel, In

• Lead the Company in a Content-Focused Direction• Project Management: Launching Company-Wide Rebrand• Create and manage social media and marketing content• Propose new ideas to generate leads and sales

Broad Ripple, Indiana, United States

Rebel Vintage, a joint venture between Lux & Ivy and another local vintage brand, launched May 2019. Rebel Vintage combined unique vintage offerings with locally made goods. In December of 2021, Lux & Ivy bought out the remaining inventory and took over the shop location, rebranding back to our original name and sole ownership.

Indianapolis, Indiana Area

Vintage 54 Collective is an eclectic group of dealers whose common thread is celebrating our appreciation for unique and antique items. As one of eight collaborators, I work together with the team to manage the business including marketing, financials, operations and inventory. I have recently incorporated my business, Lux & Ivy, into this model, boosting patronage and revenue.

Zionsville, In

• Managing all content for the Zionsville edition• Generating creative ideas for cover photos, graphics and sidebars• Photographing events and feature stories, as well as cover photos• Assigning and tracking stories for multiple freelance writers & photographers• Writing stories • Editing stories and photos• Covering government meetings • Modifying stories for web

Carmel, In

• Freelance Writing & Photography

Carmel, In

• Collaborated with owner to create overall store vision• Provided direction for trends and style• Hired, trained and managed staff• Designed print advertisements and sent them to marketing representatives• Handled all social media marketing and website content• Organized special events to help increase customer base• Purchasing of wholesale and resale inventory and managing other resale buyers• Merchandising store, supporting sales generation and managing… Show more • Collaborated with owner to create overall store vision• Provided direction for trends and style• Hired, trained and managed staff• Designed print advertisements and sent them to marketing representatives• Handled all social media marketing and website content• Organized special events to help increase customer base• Purchasing of wholesale and resale inventory and managing other resale buyers• Merchandising store, supporting sales generation and managing shrinkage• Payroll, scheduling and ordering supplies Show less

Bloomington, In

• Attended the Fame and Magic fashion tradeshows to scout trends and purchase inventory• Transferred store to computerized POS system and devised a system within the program to record consignment sales and payouts• Managed customer experience and employee responsibilities• Organized monthly budget and purchased wholesale items • Supervised the store’s visual presentation through inventory and displays• Issued consignment checks and fielded consignment issues

Bachelor Of Arts (B.A.), Journalism & Photography

Education record