Sara Baldwin Email and Phone Number

• Research & focus on leading the company in a Sustainable Fashion direction• Complete layout and merchandising of various locations•  Created overall concept and aesthetic & providing ongoing direction for trends and style • Brand development and marketing strategy• Selecting and purchasing inventory – new, vintage, handmade and consignment - focused on handmade & sustainable inventory• Organizing events both on and off-site, and facilitating community outreach• Organizing collaborations with local artisans• Handling all social media marketing and website content• Styling and photographing inventory• Managing website content, social media and online listings

• B2B and B2C Content Writing• Project Management: Launching Company-Wide Rebrand• Create and manage social media and marketing content• Propose new ideas to generate leads and sales

• Co-founded Rebel Vintage in May 2019, merging vintage offerings with locally made goods to create a unique shopping experience.• Managed inventory and operations, leading to a successful buyout by Lux & Ivy in December 2021.• Developed strong skills in entrepreneurship, retail management, and collaboration in a startup environment.

• Collaborated with a team of vintage and antiques dealers at Vintage 54 Collective to manage marketing, financials, operations, and inventory.• Incorporated Lux & Ivy into the business model, resulting in increased patronage and revenue.

• Managed all content for the Zionsville edition, including generating creative ideas for cover photos, graphics, and sidebars.• Photographed events and feature stories, as well as cover photos, while assigning and tracking stories for multiple freelance writers & photographers.• Edited stories and photos, covered government meetings, and modified stories for the web.

• Freelance Writing & Photography

• Collaborated with owner to create overall store vision• Provided direction for trends and style• Hired, trained and managed staff• Designed print advertisements and sent them to marketing representatives• Handled all social media marketing and website content• Organized special events to help increase customer base• Purchasing of wholesale and resale inventory and managing other resale buyers• Merchandising store, supporting sales generation and managing shrinkage• Payroll, scheduling and ordering supplies

• Attended the Fame and Magic fashion tradeshows to scout trends and purchase inventory• Transferred store to computerized POS system and devised a system within the program to record consignment sales and payouts• Managed customer experience and employee responsibilities• Organized monthly budget and purchased wholesale items • Supervised the store’s visual presentation through inventory and displays• Issued consignment checks and fielded consignment issues