Digital Marketing Specialist
Current• Create engaging digital storytelling to develop and execute B2C and B2B content in multiple formats with a strong brand voice, targeting users on various social media platforms including Google, Facebook, Instagram, LinkedIn, Twitter, and Youtube• Copy, edit, and review digital content, ensuring it aligns with the brand's voice and tone, and maintains consistency, relevance, and engagement• Create and define marketing personas and audience profiles• Drive traffic to the website and landing pages to increase conversions and encourage sales• Develop strategic digital plans and ensure SEO and SEM best practices• Execute Search Optimization (organic) and social marketing to generate buzz• Execute Search Optimization (paid) in collaboration with agencies and marketing teams• Optimize digital marketing strategies and enhance the customer experience using innovative technology platforms• Monitor website performance to improve search engine ranking• Manage CRM and email marketing, social media presence, and photography• Manage and execute customer review campaigns to enhance the digital presence• Manage social media and digital marketing initiatives through platforms like Hootsuite, WordPress, and SemRush• Analyze the effectiveness of programs and improve digital marketing campaigns• Create reports using data and metrics to assess the impact and define improvements• Use social media analytics and Google Analytics to monitor platforms and track campaign and content performance, gaining insights about the brand and followers• Craft creative templates of micro-content for social media, including graphics, visual development, and animated GIFs using Photoshop and other design platforms like Canva• Create and edit short videos for social media and suggest influencer marketing
