• Lead the development and execution of omni-channel marketing strategy in the Land Vehicles Americas segment focusing on activation with RV manufacturers, dealers, distributors, and end-users. • Subject matter expert on RV manufacturers, dealers, distributors, and customers for the Americas Marketing team.• Plan, lead, and execute product launch campaigns, retail messaging and merchandising program, and activations at consumer events and B2B tradeshows.• Manage and enrich Dometic… Show more • Lead the development and execution of omni-channel marketing strategy in the Land Vehicles Americas segment focusing on activation with RV manufacturers, dealers, distributors, and end-users. • Subject matter expert on RV manufacturers, dealers, distributors, and customers for the Americas Marketing team.• Plan, lead, and execute product launch campaigns, retail messaging and merchandising program, and activations at consumer events and B2B tradeshows.• Manage and enrich Dometic brand identity ensuring consistency of the brand guidelines across multiple channels.• Work cross-functionally with creative team, digital marketing team, e-commerce team and outside agencies.• Represent Dometic Land Vehicles Americas Marketing Team to global counterparts to collaborate on content development, product launches, external press releases, and tactical execution. • Build, mentor, and lead current marketing team, contracted marketing agents, and outside agencies to build a cohesive team that prides itself on collaboration, innovation, accountability, and passion.• Manage and effectively allocate marketing budget to achieve corporate goals.• Develop and maintain relationships within the RV industry including manufacturers, dealers, distributor, publication, and associations.• Collaborate with national organization to build partnerships and cross-market with well-known brands.• Serve and represent Dometic on the RVIA Emerging Leaders Coalition. Show less

A division of Thor Industries, Keystone RV Company is the #1 manufacturer of towable RVs in North America. Keystone offers a wide range of RV’s including single-axle minis, ultra-lightweight travel trailers, luxury travel trailers, fifth wheels, and toy haulers. Headquartered in Goshen, Indiana, Keystone has manufacturing facilities in Goshen and Pendleton, Oregon as well as more than 1,000 dealer locations throughout the U.S. and Canada. • Launched Keystone Ignite, proprietary mobile… Show more A division of Thor Industries, Keystone RV Company is the #1 manufacturer of towable RVs in North America. Keystone offers a wide range of RV’s including single-axle minis, ultra-lightweight travel trailers, luxury travel trailers, fifth wheels, and toy haulers. Headquartered in Goshen, Indiana, Keystone has manufacturing facilities in Goshen and Pendleton, Oregon as well as more than 1,000 dealer locations throughout the U.S. and Canada. • Launched Keystone Ignite, proprietary mobile sales enablement platform designed for RV dealer retail associates to build brand engagement through training, rewards, and gamification.• Managed all Keystone Ignite strategy plans, timelines, and communications with internal and external teams.• Created and executed 125+ training courses and enrolled over 3000 dealer salespeople in 6 months from launch.• Reviewed and managed analytics for mobile application development and for strategy planning.• Conducted live training courses with RV dealerships nationwide for Keystone Ignite mobile app.• Built strategic marketing plans for nine Keystone RV brands including execution of channel tactics such as: emails, point-of-purchase sales tools, brochures, video, photography, public relations, and social media.• Trained junior Brand Manager to build their marketing knowledge, experience, and portfolio. Show less

- Managed marketing strategies for nine Keystone brands including: Alpine, Avalanche, Carbon, Laredo, Outback, Passport, Raptor, Residence, and Springdale.- Executed marketing tactics for nine brands including email, point-of-purchase, sales tools, website, video, photography, public relations, and social media.- Organized dealer marketing materials and information for larger Keystone Corporate brand.- Project lead for mobile application project including content creation, launch… Show more - Managed marketing strategies for nine Keystone brands including: Alpine, Avalanche, Carbon, Laredo, Outback, Passport, Raptor, Residence, and Springdale.- Executed marketing tactics for nine brands including email, point-of-purchase, sales tools, website, video, photography, public relations, and social media.- Organized dealer marketing materials and information for larger Keystone Corporate brand.- Project lead for mobile application project including content creation, launch development, execution, and timeline development.- Wrote creative content for marketing tactics.- Worked cross functionally with product development, sales, creative, transportation, accounting, IT and external agencies to execute marketing strategies. Show less

1st Source Bank remains the largest locally controlled financial institution headquartered in the northern Indiana-southwestern Michigan area. As of March 2018, 1st Source has $5.89 billion in assets and operates 79 banking centers in 18 counties, 23 1st Source Bank Specialty Finance Group locations nationwide, eight Wealth Advisory Services locations and ten 1st Source Insurance offices.Specific responsibilities:- Planned, developed and administered the Bank's public relations… Show more 1st Source Bank remains the largest locally controlled financial institution headquartered in the northern Indiana-southwestern Michigan area. As of March 2018, 1st Source has $5.89 billion in assets and operates 79 banking centers in 18 counties, 23 1st Source Bank Specialty Finance Group locations nationwide, eight Wealth Advisory Services locations and ten 1st Source Insurance offices.Specific responsibilities:- Planned, developed and administered the Bank's public relations program including managing media relations and drafting press releases.- Acting member of the Crisis Management Team who recommended the position taken on sensitive issues, handles crisis situations, and crisis prevention.- Developed and executed social media strategy including Facebook, Twitter, LinkedIn, and Instagram.- Served as Grants Officer by evaluating 1st Source Foundation grant requests, and ensuring appropriate recognition for gift.- Planned and executed promotional events with accompanying marketing tactics.- Marketing Liaison for Investor Relations and created supporting materials including Annual Report, Quarterly Financial Releases, and Annual Meetings. Show less

Roche Diabetes Care, Inc. produces and commercializes blood glucose monitoring systems that enable people with diabetes to manage their disease more effectively. Joining in 2011, I am part of the team responsible for marketing ACCU-CHEK® blood glucose meters to U.S. retailers, pharmacists and healthcare professionals. Specific Responsibilities: - Launched ACCU-CHEK Guide system to Channel team and retail partners; includes training sales force.- Lead US Diabetes Care… Show more Roche Diabetes Care, Inc. produces and commercializes blood glucose monitoring systems that enable people with diabetes to manage their disease more effectively. Joining in 2011, I am part of the team responsible for marketing ACCU-CHEK® blood glucose meters to U.S. retailers, pharmacists and healthcare professionals. Specific Responsibilities: - Launched ACCU-CHEK Guide system to Channel team and retail partners; includes training sales force.- Lead US Diabetes Care Marketing Team through the Autonomy & Speed corporate name change project.- Event planner for Government Team.- Lead sub-team for Pump Process Improvement Project.- Subject matter expert for ACCU-CHEK Combo and ACCU-CHEK Expert system for Channel marketing team.- Worked cross-functionally with inside sales, pump support team, outside sales, finance and contracts daily.- Launched ACCU-CHEK Nano Designer Edition to Professional Sales team in 2014.- Member of ACCU-CHEK Connect, ACCU-CHEK Aviva Expert, ACCU-CHEK Nano and ACCU-CHEK Aviva Plus Launch Teams requiring product launch planning, marketing strategy development and execution and sales training.- Lead the public/internal relations sub team for ACCU-CHEK Aviva Expert product launch.- Collaborated with marketing, creative team, and leadership to plan, analyze, organize and execute marketing campaigns, tactics, field requests and individual projects.- Analyzed and interpreted creative briefs to ensure continuity across all blood glucose product campaigns, distribution channels and target audiences.- Assisted with creative development process by providing market insight and strategic vision to all phases to ensure high quality, effective solutions which reach objectives and meet goals.- Served as liaison between internal clients and stakeholders, internal and external agencies, vendors, Global partners and management. Show less

Press Ganey partners with over 40% of U.S. hospitals to improve their clinical, operational and financial growth.Specific Responsibilities:- Gained 95% of “aided” awareness, and over 55% of “unaided” awareness for two new products.- Achieved 104% of new opportunities goal. - Achieved product growth through creation of integrated marketing communication plans, branding, and product development for Physician Partner™, Employee Partner and Consulting Suite. - Executed… Show more Press Ganey partners with over 40% of U.S. hospitals to improve their clinical, operational and financial growth.Specific Responsibilities:- Gained 95% of “aided” awareness, and over 55% of “unaided” awareness for two new products.- Achieved 104% of new opportunities goal. - Achieved product growth through creation of integrated marketing communication plans, branding, and product development for Physician Partner™, Employee Partner and Consulting Suite. - Executed tactical plan to achieve sales and EBITDA targets. - Planned focus groups and gathered market feedback for product development.- Wrote content for webinars, collateral, promotional material, sales scripts and presentations.- Directed internal and external creative teams for creation of all marketing tactics.- Developed, organized and led teams to build Consulting service packages, Partnership Roadmap™ and Certified Leader™ Training. - Acted as member of Leadership Team for individual business and product growth. Show less

Villing & Co., Inc. is a full-service, regional marketing and advertising agency.- Built integrated marketing communications strategies and media plans for health care and manufacturing clients including: Elkhart Brass, Mfg. Co., Michiana Hematology Oncology, PC, C&B Optical One, Trio’s Restaurant and Jazz Club and Crest Homes, Inc. - Targeted audiences from Northern Indiana to mid-Michigan to Chicago.- Planned local media budgets ranging from $10,000 to $250,000.- Led and… Show more Villing & Co., Inc. is a full-service, regional marketing and advertising agency.- Built integrated marketing communications strategies and media plans for health care and manufacturing clients including: Elkhart Brass, Mfg. Co., Michiana Hematology Oncology, PC, C&B Optical One, Trio’s Restaurant and Jazz Club and Crest Homes, Inc. - Targeted audiences from Northern Indiana to mid-Michigan to Chicago.- Planned local media budgets ranging from $10,000 to $250,000.- Led and managed creative, production, traffic and IT teams for clients.- Responsible for collateral production, public relations events and activities and website production.- Scrutinized all media vehicles based on industry pros and cons, statistical research and analytical data. Show less

TP Orthodontics, Inc. ranks in the top three global manufacturers of orthodontic supplies and services.- Launched testimonial marketing campaign for InVu® ceramic brackets to orthodontists worldwide.- Initiated campaign for product line extension, InVu® with Readibase™ ceramic brackets.- Executed all marketing tactics for PLUS® brackets, InVu with Readibase™ ceramic brackets, and other product flankers.- Managed global $250,000 annual advertising budget, ad design and… Show more TP Orthodontics, Inc. ranks in the top three global manufacturers of orthodontic supplies and services.- Launched testimonial marketing campaign for InVu® ceramic brackets to orthodontists worldwide.- Initiated campaign for product line extension, InVu® with Readibase™ ceramic brackets.- Executed all marketing tactics for PLUS® brackets, InVu with Readibase™ ceramic brackets, and other product flankers.- Managed global $250,000 annual advertising budget, ad design and distribution.- Administered global planning of all promotions, ensuring continuity and organization. - Planned and organized corporate strategy, booth design and marketing tactics for all domestic regional shows and orthodontics meetings, including the industry’s largest global meeting, the American Association of Orthodontists Annual Session.- Developed and implemented strategic plan to grow TP Rewards® global loyalty program, increasing purchases of members, obtaining more loyal members and organizing reward opportunities for qualifying customers.- Organized International Product Advisory Board to test new products.- Managed external advertising agency with internal design team influence. Show less

-Assisted local businesses in reaching women aged 25-54 through on-air advertising, creative promotion, and media planning.-Won an Honorable Mention at Indiana Broadcasters Association Awards for Kids Peace National Centers’ radio spot promoting adoption.-Managed advertising for account list of 75 local businesses.-Provided successful innovative ideas and solutions for both Magic 95.7 and our clients.