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• Lead agency relationship for Lenovo global accounts including SMB, eComm, Channel, Services, and Software• Orchestrate global marketing campaigns with a heavy emphasis on video, social, email, and web experience • Executed the WW eComm mid-funnel campaign delivering market-ready digital media assets to Geos for global activation driving increased registrations of SMB customers• Launched the global Lenovo 360 partner framework positioned on an outcome-based solutions sales model• Spearheaded the first dedicated visuals and accessories channel campaign increasing through-partner sales in NA by 205%• Streamlined global and regional Lenovo marketing campaigns through strategic prioritization of OEM and alliance partner business objectives • Implemented agency compliance approval processes to improve Lenovo partner guidelines adherence and funding reimbursement

• Managed the Lenovo client for NA SMB and Channel segment marketing programs• Leveraged market research and first-party data to develop customer journeys and personas that informed measurable B2B marketing strategies• Implemented digital media programs with annual budgets over $10M that exceeded KPIs for brand lift and demand generation • Increased NA channel partner engagement by over 300% via communication mediums such as podcasts, videos, and virtual events• Generated awareness and leads via corporate sponsorships and events • Strategized a customer retention program for Lenovo SMB CA that engaged top customers and increased upsell/cross-sell opportunities for regional sales teams• Directed creative development for all content marketing assets

• Managed media campaigns and event sponsorship deliverables for key clients that exceeded internal revenue targets• Generated nearly $1 million in additional revenue through digital marketing and event sales• Created a weekly video series (POW: Package of the Week) covering industry trends and featuring sponsored client content; produced 30 episodes: https://www.packagingimpressions.com/video/package-of-the-week• Communicated client needs with internal teams to ensure effective allocation of budget to achieve marketing goals• Assisted with the renowned rebrand of a 65 year-old publication in the packaging industry (packagePRINTING --> Packaging Impressions)• Launched a new industry tradeshow (PRINTING United) to the market and successfully sold out exhibit space totaling more than 325,000 sq. ft.• Planned an experiential 4,000 sq. ft. exhibit and coordinated 10+ sponsors• Delivered presentations on packaging trends to brand owners (i.e. Mondelez International) and packaging providers (i.e. Hood Container)

• Led an online school from launch to 2,300 professional learners • Managed a team of multimedia creatives, packaging instructors, marketing associates, and customer service representatives• Developed a scalable content creation process that produced 50+ online courses including an accredited curriculum from Clemson University• Strategized and implemented an omnichannel marketing program to build brand awareness for a startup that resulted in tremendous revenue from consumer packaged goods brands, packaging converters, contract manufacturers, and OEMs• Monitored corporate client communications and monthly billing • Presented at 15+ industry conferences and trade shows across the United States and Canada》EastPack | New York, NY | June 2018》LuxePack | New York, NY | May 2018 》NPE, The Plastics Show | Orlando, FL | May 2018 》BevTech | Albuquerque, NM | April 2018》The Packaging Conference | Orlando, FL | February 2018 》Packaging That Sells | Chicago, IL | October 2017》Automotive Packaging Summit | Greenville, SC | October 2017》Pack Expo | Las Vegas, NV | September 2017》AICC Designer Lab | Las Vegas, NV | September 2017 》NextPack | Atlanta, GA | April 2017》Graphics of the Americas | Miami, FL | February 2017》PackEx | Montreal, QC | November 2016》EastPack | New York, NY | June 2016》Graphics of the Americas | Miami, FL | February 2016 》WestPack | Anaheim, CA | January 2016

• Collaborated with cross-functional teams including marketing, operations, sales, and finance to deliver on brand equity, net revenue, and customer satisfaction• Analyzed pet industry data using IRI that led to insights for new marketing strategies and innovative product development • Managed state and federal compliance for 80+ pet product SKUs• Planned industry trade shows with booth activations for new product launches and re-branding communications• Organized field sales kits with samples and presentations

• Social media community manager - Facebook, Twitter, Instagram, Pinterest, LinkedIn• Increased Facebook audience by over 300% in 3 months• Developed a social SWOT analysis that pinpointed a strategy for Solid Gold to develop a distinctive voice from competitors and resonate with potential new customers on social media.• Launched the Pinterest, LinkedIn, and YouTube accounts• Cultivated holistic knowledge base for animal well-being and content marketing• Product specialist on Solid Gold lines of holistic pet nutrition products• Planned and promoted brand products at trade shows such as SuperZoo 2014 and Super Pet Expo 2015

• Developed a repeatable process for facilitating brainstorming sessions on new product/package design concepts (brain writing, SCAMPER, idea grouping) • Facilitated brainstorming sessions with millennials on college campuses (Clemson, Cal-Poly)• Generated hundreds of unique ideas that lead to the development of an innovative (smart + user friendly) beverage carton • Implemented Package InSight’s first content strategy and editorial calendar for inbound marketing communications • Attended Pack Expo 2014 and cultivated 75+ new leads walking the show contributing to new sales

• Worked with over 10 technology-oriented startups at three business accelerators in South Carolina.• Conducted market, intellectual property, financial and legal research in the sectors of energy, life sciences and health care, transportation, advanced materials, agricultural and construction. • Created numerous business intelligence reports with strategic insights found from LexisNexis, Mintel, Mergent, ESRI, Google Patent and other online databases. • Managed simultaneous projects for various clients. Self-managed and led team members towards the end goal by the deadline. • Constantly evaluated working processes, such as project management software, and implemented changes as necessary for improvement. • Fostered client relationships through weekly teleconferencing.• Cultivated entrepreneurship throughout South Carolina. Learn more in my reflection that was featured in the inaugural edition of Clemson's Professional Internships magazine. (see below)

• Facilitated bi-weekly study sessions for Managerial Accounting and Business Calculus courses• 200% increase in attendance over the course of a semester • Received the College Reading & Learning Association Tutoring Certificate• Incorporated higher levels of thinking (Bloom's taxonomy) in sessions to increase understanding• Maintained professional work/academic relationships with students and professors

• Assisted in the construction of a social media calendar for the SC State Fair• Designed and executed a promotional booth for the SC State Fair used at festivals around Columbia• Assembled an engaging press release for the SC State Fair 2013 Pepsi Grandstand Lineup• Assisted in the essential launch of First Citizens Cafe• Sourced 2013 ESPYS experiential decor• Assisted with the development of custom Iron Man 3 apparel for Comic-con• Quoted large quantity of giveaways with overseas manufacturers for D23 (Disney's consumer version of Comic-Con)• Produced a standout direct mail marketing piece for Colonial Life • Used ESP software to research creative promotional products• Maintained client relationships within PNB's University Division