Sara Burke work email
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Sara Burke personal email
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As an MBA, leader, and brand-builder, I've worked with startups, Fortune 500s, and everything in between. I deliver consulting services internationally – having lived throughout the world in recent years – delivering tight brand strategy development as well as the construction of mutually beneficial, ROI-driven partnerships. I look for creative ways to drive growth in everything I do and love the process of helping organizations understand their core value propositions so they can most effectively communicate with their full range of stakeholders. In recent years I've applied my growth strategy expertise to organizations that are using technology or innovation to create novel solutions or address pressing issues, working or advising on a range of projects across Web3/metaverse, tech, and healthcare/psychedelics. Current examples include Co-Founding an impact DAO that identifies and funds projects from all corners of the globe that are addressing global threats, and Filament Health, the world’s first exclusively natural psychedelic drug discovery company.Prior to starting my consulting practice, I honed my leadership skills as an executive team member for Gibbons, one of Canada's largest hospitality groups, leading organizational strategy development as well marketing and business development activity for the group’s masterbrand and 14 distinct businesses. I built some from the ground up, as well as spearheaded communications around Timbercreek Lodge, the NBC Bravo (USA) reality show featuring the organization. I've managed a corporate partnership portfolio valued at $50MM including iconic, global brands for the Pan Am Games, the second biggest sporting event in the world. I authored the first-ever nationwide Community Investment strategy for the Wealth Management division of RBC, Canada’s largest bank, while also acting on the organization’s national and global partnership interests. I've represented brands, event properties, and athletes on the Business Development team at IMG, while concurrently pursuing my full-time MBA from the Schulich School of Business, one of the world’s top-ranked international MBA programs.I have robust experience in the event space, having built, managed, and produced 100+ live and/or televised events. My passion for sports and events is tied to my time spent as a highly-competitive athlete, including 4 years as a Division 1 University scholarship softball player.
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Marketing And Partnerships ConsultantSelf Employed Sep 2017 - PresentAsheville, Nc, Us• Strategy - Organizational strategy, growth, brand development, go-to-market/marketing planning, business development, revenue generation, and stakeholder management. Focus on Technology, Web3, Psychedelics, and Entertainment -
Head Of Global PartnershipsFilament Health Nov 2020 - PresentVancouver, British Columbia, Ca -
Director, Marketing And PartnershipsGibbons Whistler Feb 2016 - Sep 2017Whistler,, B.C., Ca• Leadership and Planning - Provided day to day management and development of team of 10, as well as agencies and contractors. Member of senior leadership team, setting organizational strategy• Brand Marketing - Led all brand and marketing activity for 14 different businesses under hospitality ownership umbrella, as well as budget management and planning• Brand Development – Established identities and strategies for “Gibbons Whistler” and “Gibbons Après Lager” lifestyle brands• Partnership Development – Led on all on brand, community, and influencer partnerships. Developed and executed 60+ partnerships in FY ‘17• Content Marketing – Responsible for all blog, photo, and video content development• Communications - Led on communications and media relations for NBC Bravo’s “Timber Creek Lodge,” a docu-series/reality show featuring the Gibbons organization -
Manager, Partnership ServicesToronto 2015 Pan/Parapan American Games Organizing Committee Jan 2014 - Aug 2015• Account Management - Led a diverse portfolio of corporate sponsors valued at $50MM. Single point of contact for clients such as Cisco, General Mills, Siemens, Whirlpool, Esso, Ontario Lottery and Gaming, and Porter Airlines• Partnership Strategy - Advised and supported clients in crafting effective and memorable sponsorship programs and activations, aligned with their corporate objectives• Project Management - Led all partner activity related to the Torch Relay Marquee Program• Event Planning & Management - Sponsorship department rep for all Gamestime planning in Downtown Toronto• Event Planning & Management - Successfully delivered FY’15 and FY’16 TO2015 Partner Workshops (2 seminars) including content planning and delivery, networking, and team-building for all TO2015 sponsors• Promotions - Led and delivered the Cisco TORONTO 2015 Countdown Clock at One Year Countdown event, one of the largest sponsor activations tied to the Games
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Sponsorship ConsultantRbc Wealth Management Apr 2013 - Jan 2014Toronto, Ontario, Ca• Business Strategy - Set National Wealth Management Community Investment strategy, including partner targeting, outreach, and vetting, as well as investment of $1.175MM• Consulting - Provided consultation and evaluation of sponsorship opportunities to Investment Advisors nationwide, ensuring all sponsorships were on-brand and would achieve positive ROI• Event Planning & Management - Managed national and regional level events geared towards High-Net and Ultra High-Net worth clients, including TIFF, Art Toronto, and Golf Canada event series• Sponsorship Development- Assisted in creation of Global Wealth Arts Strategy, along with contracts for Global Wealth sponsorships of properties such as Sotheby’s and Masterpiece London -
Project ManagerEnvision Sports And Entertainment May 2012 - Apr 2013• Project & Relationship Management - Owned relationships with external agencies – PR, marketing, hospitality – moving all stakeholders towards delivering the first Toronto International Track & Field Games• Business Development - Led partnership development, including industry research and analysis, for Envision clients, such as Athletics Canada, TITFG, and individual athletes
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Mba; Marketing SpecializationSchulich School Of Business Sep 2010 - May 2012Toronto, On, Ca -
Business DevelopmentImg May 2011 - Dec 2011London, Gb• Business Development - Developed strategic partnership and sponsorship activation proposals• Industry Analysis – Researched and pitched opportunities for new key partnerships for IMG’s clients and properties• Event Planning & Management - Supported event execution for TELUS Skins Game and L’Oreal Fashion Week -
Game Operations ManagerBoston Blazers Oct 2009 - Sep 2010Us• Project Management - Designed game presentation strategy, sponsorship activations, and managed Game Operations budget • Event Planning & Management - Directed all game and event operations at the TD Garden • Event Planning & Management - Created all scripting, timing, copy, and delivery of in-game assets • Staff Management - Hired and managed game day of 30+ staff, interns, and volunteers -
Sponsorship And Game Production ManagerRochester Americans And Knighthawks Jun 2007 - Jul 2009Rochester, Ny, Us• Event & Account Management - Developed and executed sponsorships from planning through activation and follow-up; day to day account lead• Business Development - Tracked and managed all sponsorship inventory and created sales packages • Advertising - Wrote TV, radio, in-game scripts and promotional copy • Event Planning & Management - Profitably directed 100+ live events (8,000-12,000 in attendance per game), resulting in a significant revenue stream for the organization• Staff Management – Hired and managed a game day staff of 20+ staff and interns
Sara Burke Skills
Sara Burke Education Details
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Schulich School Of Business - York UniversityConcentrations In Marketing And Strategic Management -
University Of VermontDouble Major/National Honors In English And Anthropology
Frequently Asked Questions about Sara Burke
What company does Sara Burke work for?
Sara Burke works for Self Employed
What is Sara Burke's role at the current company?
Sara Burke's current role is Strategic Partnerships and Brand Consultant.
What is Sara Burke's email address?
Sara Burke's email address is se****@****ail.com
What schools did Sara Burke attend?
Sara Burke attended Schulich School Of Business - York University, University Of Vermont.
What skills is Sara Burke known for?
Sara Burke has skills like Sponsorship, Sports, Event Planning, Sports Marketing, Marketing Communications, Event Management, Marketing, Sales, Public Relations, Management, Sponsorship Sales, Strategic Partnerships.
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