- Using agile methodology to analyse the website & mobile application flow, and propose solutions for improving the UI/UX for the end- consumer.- Acting as a liaison between the technology teams and clients by conducting meetings with B-C and B-B clients to understand and document their unique needs, and providing feedback to technology teams for implementation.- Ensuring product quality by conducting trials to ensure the reliability and functionality of the product.- Working closely with the marketing and design department to communicate product benefits for reaching the company's long-term goals.- Providing recommendations for business strategy, product management, and service delivery.- Developing and implementing growth strategies to generate revenue and preparing analysis reports to show their impact on the company’s KPIs.

- Managed the portfolio of all partnerships & collaborations with corporations, government organizations, financial institutions, digital operators, and educational institutes.- Enhanced the repository of partnerships to ensure new revenue and profitability streams.- Identified new markets & customers. - Developed the opportunity pipeline from lead generation to client on-boarding and execution.- Pitched to onboard prospective partners and B-B customers, and negotiated the terms with clients.- Promoted Vceela’s products and services by addressing and predicting clients’ objectives.- Trained entry level staff into valuable salespersons.

- Participated a series of training by Strathclyde Enterprise Hub and developed a health-tech start-up called Fuil to compete in the Enterprise Pathway competition. - Fuil emerged as the winner of Strathclyde Enterprise Pathway 2019, it aims to derive blood donations in Scotland by offering a web-based application. Apart from a competition’s prize money, the team also secured funding to develop the application.- Devised the complete marketing plan and designed the marketing content for social media, website and company pitch.

- Played an integral role in establishing the Centre for Continuing Education Studies. The department utilized university’s fixed assets to generate more revenue by offering short courses to public.- Researched for creating the brand identity, courses to offer and instructors to hire.- Devised marketing strategy and content for social media platforms, website and emails.- Supervised operations, planning and execution of flagship events and classes.- Handled all queries and communication with the diverse customer base.- Conducted outreach programs by delivering promotional presentations in educational institutes.- Prepared progress reports for the Vice Chancellor’s Office, Board of Trustees, Board of Governors and other departments of the University.

- Created a social enterprise that aimed to remodel Pakistan’s traditional craft. The goal was to upgrade them to contemporary standards of comfort and design, and manufacture them at an exportable quality.- The project sought to create job opportunities for poor people in the rural areas by assisting them in improving the manufacturing process and providing online platforms for marketing and selling their items.- Nayaab completed its prototyping phase but was shelved due to limited funding and because the wanted to better equip themselves with the skills required to take the start-up further.

- Learned about account opening, remittances, credits, clearing and financing- Facilitated the users visiting the bank