Sara Ericson Email & Phone Number

Maumelle, Ar, Us

Little Rock Metropolitan Area

It takes 9 exposures to move someone to action. Expose yourself! For pennies per “look”, promotional products keep your name and message in front of your target market. TRIVIA Marketing is a one-stop-shop, starting with personal marketing experts who will brainstorm with you, to our onsite graphics department who will create the perfect look for you, to our in house screen printing and embroidery production departments who will make it happen! Come brainstorm in the largest showroom in Arkansas and see what over 30 years of experience can create for you!

Arkansas, United States

Provided leadership and supervision to the business office team and was a resource for otherdepartmental managers related to business office functions. Ensure overall accuracy of outstandingaccounts receivable charges, contractual allowances, payments, and balance due.• Worked with third-party and private insurance reimbursement regulations.• Billing and collections• Identified and analyzed financial and statistical problems, find a resolve and action to resolve them• Month-end balancing and reports for CFO• Supervised subordinate staff to achieve effective delivery of services.• Physician credentialing• Set up all Employees in the hospital with insurance website access as needed

Little Rock, Arkansas, United States

Closely work with internal stakeholders and external suppliers and develop strategic commodity plans for all assigned categories at a low cost.• Developed and executing category management strategies for all categories and commodities.• Leading the negotiation to select, appoint and steer the supply base the progress in defining requirements; evaluating competitive offers.• Presenting sourcing options that meet business requirements, ensuring all selected suppliers are compliant with service level agreements, and carrying out administrative responsibilities needed.• Review long-term strategies and supplier performance with the internal team and seek input from requisitioning activities.• Support and implement overall catalog strategy• Vendor onboarding

Hot Springs, Arkansas, United States

Pilots the development and execution of effective digital marketing strategies to assist clients in achieving their business goals and periodically evaluates brands' target customers to identify social media channels that would provide the best opportunities for customer engagement. Monitors and analyzes data to observe customer engagement while overseeing clients' advertising campaigns and identifying ways to improve clients' search engine rankings. Deploys strategies that ensures that clients' websites are attractive, informative, and user-friendly and analyzed competitor pages to locate backlink and keyword opportunities.• Champions the analysis of large amounts of data, handles multiple projects without compromising quality, evaluates clients' marketing budgets, and allocates spending on various marketing needs accordingly.• Develops suitable digital marketing strategies based on clients' business models, assess clients' current digital marketing strategies and suggest improvements, and calculates clients' return on ad spend (ROAS), and compares it against industry averages. • Leverages sound cold calling skills when collaborating to bring in new clients by initiating inbound and outbound cold calling, and setting up appointments to go over all digital marketing to attract more businesses.

• Leveraged expertise in existing sales, marketing, technology, and management expertise to deliver superior brands and shopping experiences for all customers.• Overall digital marketing initiatives ensuring concepts including site navigation, content development, checkout funnel, and promotional campaigns are fully functional.• Developed effective planning and execution of e-Commerce strategy, working cross-functionally with teams. Directly integrated campaigns to increase conversion rates, overall order size, and margin performance across various product lines.• Designed and oversaw social media integration, SEO, and other monitoring methodologies and analytics while identifying new areas of e-Commerce opportunities beyond the current brand offering.• Conducted research to analyze customers' behavior, including preferences, trends, and purchasing habits.• Provided thoughtful leadership, innovation, and process optimization initiatives such as implementing e-Commerce software and other industry best practices, and optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.• Tested website changes to predict user capabilities for use in strategic planning and online marketing, • Created lead-converting landing pages and keyword-rich pages that won high ranks on Google while utilizing Google Analytics • Planned marketing initiatives and leveraged referral networks to promote business development, and maximize advertising efforts by developing content for media relations, corporate communications, and social media posts.• Tracked consumer behavior, content management, and purchase weight to develop robust customer acquisition and retention programs. developed concise and accurate reports detailing inventory, trends, and sales for distribution to upper management and use in strategic planning.• Researched new vendors and partnered obtain the most cost-effective pricing for goods.

Deployed and implemented strategies that fostered the effective management of processes for financial forecasting and budgeting while overseeing the preparation of all financial reporting and documentation. Consulted on long-term businesses and financial planning and reviewed all formal finance, HR, and IT-related procedures. Oversaw the formulation of diverse financial-driven blueprints and offered support on tactical initiatives to foster cost-savings deliverables. Handled the reviewing of financial statements to effectively coordinate variance reporting and oversaw accounts payable and receivable operations for business.• Meticulously managed payroll data entry and processing for 20 employees to comply with predetermined company guidelines while managing budgets, assets, portfolios, accounts payable and receivable, and general financial reporting procedures.• Oversaw the proper maintenance of diverse reports and documentation when managing journal entries, reconciliations, and account analysis to prepare quarterly financial documents and general account management.• Piloted the creation and distribution of reports on internal and external finances, audits, and budgets.

Championed diverse initiatives while collaborating with the senior-level managements including the CEO for strategic and tactical planning, sales development and growth, P&L, and process implementation to foster business growth and increase ROI. Piloted the sales team to meet and exceed estimated sales goals by leveraging the analysis of past sales data and team performance to develop realistic sales goals. Increased revenue by implementing effective sales strategies in the sales cycle process from prospecting leads through closing to structuring successful promotional strategies and incorporated out-of-the-box sales strategies.• Participated in the hiring and development of team members; created and executed sales strategies; developed and maintained sales department budget; worked with B2B and Direct to Consumer; and collaborated cross-functionally with the design team on-site marketing team, operations, and finance team to achieve estimated company goals.• Contributed immensely to the program life cycle from creative development and sales strategy to program delivery and spearheaded the expansion of market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in revenue increase.• Presented products to clients using dynamic presentations and practical use-case scenarios. Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Oversaw the overall business growth and advancements of the company by demonstrating expertise in Human Resource Management and accounting. Deployed strategies that fostered change management by understanding and addressing the impacts of new accounting policies, financial statement initiatives, and non-standard transactions. Performed all account reconciliation for the business checking account, line of credit accounts as well as any credit cards for the business, created invoices and collected overdue accounts. Executed comprehensive research and resolution of billing and collections of disputes. Developed and maintained business-driven relationships with both internal and external clients to foster the accomplishments of strategic business deliverables. • Managed all areas of accounting, including accounts payable and receivable, general ledger management, banking reconciliations, and monthly balance sheet statements, and uploaded all inventory into Peachtree as well as all billing for the company.• Offered assistance with the overall business operations by collaborating with the COO to aid with any accounting and HR Responsibilities for the company.• Handled all human resource management oversights by overseeing recruitment for business for all departments, completing weekly payroll for company employees, and optimizing employee performance, output, and morale through the development of enticing incentive programs.• Leveraged skills in business management when implementing regular updates on production, productivity, quality, and customer service standards to improve company financial standing.• Oversaw the maintenance of journal, collection efforts, reconciliations, and payroll processing while ensuring compliance with established rules and strategies.• Stayed on top of applicable federal and state requirements to minimize legal and financial risks. Maintained up-to-date knowledge of tax codes, legislation, and tax programs.

Hot Springs, Arkansas

Lead the facility management staff and consultants in producing a business plan that focused on allaspects of facility operations, including setting priorities and job assignments. Hired and trainedstaff. Handled understaffing, disputes, terminating employees and administering disciplinaryprocedures. Resolved employment-related disputes through proactive communication. Managed 3properties for the clinic. Continually maintained and improved the company's reputation andpositive image in the markets served. Managed the scheduling for 7 direct reports in addition the 6care providers. Coordinated appointments to show marketed rental properties. Managed andbalance daily deposits.