Sara Gill Email and Phone Number

Accountable for developing and managing a team of digital strategists, specialists, and graphic designers that oversee a wide range of client accounts and their marketing needs. In addition, I work alongside a team of website developers, and manage website projects from the prospective stages, throughout the architecture and quoting, all the way through to build, testing, and launch. I joined the company in its earlier days when the website design and marketing plans we have today weren't yet developed. I was responsible for developing our systems, strategies, pricing, and services. I continue to work on business development alongside my management and strategic duties for the team, projects we complete, and client accounts we manage.• Quotes and architecture: discovery calls, quote and build plan creation• Project management: project timelines, expert coordination, client management, re-baselining, scope adjustments • Team leadership: training, onboarding, 1-1 meetings, performance reviews• Business development: new services, protocols, and systemization• Strategy, direction and implementation for marketing team services: website design, content marketing, SEO, analytics, email marketing, paid ads, social media, and graphic design.

The Ottawa Regional Cancer Foundation is a non-profit organization that invites the community to be champions for local cancer care. Through the generosity of donors and volunteers, the Foundation has been able to help more than 2000 families through cancer coaching, which helps families meet the challenges of cancer and improve their quality of life. • Collaborated with cross-functional teams to develop a strategic online presence. Responsible for blog posts, graphics, videos, media releases, and social media posts.• Coordinated a one-day fundraiser event that raised $91,553. In charge of recruiting over 400 participants, managing the website, planning the prize distribution model, developing social media contests and creating thank you sponsor videos. • Managed the social media portion of the Giving Tuesday campaign (over $10,000 raised)• Attracted 500 people to a food truck rally with just the use of Facebook event• Set up Google Analytics and Google Adwords (Grants program) • Created social media campaigns for over 10 community events• Increased Social Following by 146%• Increased Social Impressions by 101% Grew Grounded’s social media presence, co-creating and directing content with the Registered Dietitian (blog posts and recipes). Grounded is a nutritional service program offered to clients and the general public and all proceeds support the Foundation. Responsible for content on www.groundedlife.ca and social media accounts @groundedcoach • Increased Social Following by 1,623%• Increased Social Impressions by 303%

I keep fitness and wellness top of mind and love motivating others to do the same. I share choreographies/routines online, and teach at the University of Ottawa and charity events. • Over 18k followers on YouTube• Zumba Fitness certified since 2011 • Can-Fit-Pro FIS (Fitness Instructor Specialist) certified since 2012• Yoga Alliance certified since 2013 • Dance Teacher (Hip Hop and Dancehall) since 2015

Assisted the University professor in correcting and grading assignments.

I was in charge of creating promotional campaigns and strategies to increase awareness and attendance at varsity games and registration for recreational programming.The Sports Services department coordinates all Varsity Sport Games (Basketball, Football, Rugby, Soccer, Hockey, Volleyball, Swimming, and Track & Field) and Recreational Activities (Dance, Martial Arts, Group Fitness, Swimming, Personal Training, Outdoor Activites, Skating, Intramural Leagues, and Summer Camps).• Hired, trained and supervised 12 students for the promotional team • Created promotional strategies and plans • Increased summer camps registration by 117% and revenue by 122% from 2014-2015• Collaborated with on and off campus partners to promote services and foster relationships • Launched separate social media accounts for recreational activities • Innovated and partnered with 2 services to develop the first Fluo Party with over 500 attendees (fluorescent light party with Zumba and Yoga)• Coordinated with the designer to create graphics for TV screens, social media, website stories and promotions, printed materials, e-mail marketing and more;Managed the following accounts: • uOttawa Geegees and Gee-Gees Rec Facebook pages• @uottawageegees and @geegeesrec Instagram accounts• @uottawageegees and @geegeesrec Twitter accounts

Assisted two fairly new companies with marketing & brand awareness, event management, print: catalogues and publicity, web (e-mailing, website, social media), administrative (partner relations, billing).

Reported to the strategic director, developing an integrated approach to increase sales results, product awareness and brand image. Wrote and edited promotional material for both print and electronic formats. Drafted internal communication products and supported the organization and implementation of mobilization activities.

Developed and implemented strategic action plans to promote the residences as hotels for summer accommodation. Participated in regular brainstorming sessions with the main graphic designer and helped re-design a student lounge.

Completed secret shopper meetings with reports and recommendations focusing on key elements: knowledge & guidance, delivery of cost, assistance and empathy providedPlanned, organized, promoted, and led focus group studies to understand how to improve services and receive feedback on future projects and ideasEnsured the Funeral home met the needs of French and English clients by improving the French content and ensuring it was equivalent to the English siteResearched funeral website designs and completed drafts for the website programmers to re-design the website to improve the user experience Responsible for developing a social media strategy and content Designed advertisements to promote services and events for online platforms and print