For more than a decade, I've spearheaded Magnolia Bakery's public relations strategy and partnerships, keeping the quarter-century-old brand top of mind in NYC and beyond. With nearly 30 locations across the globe, a thriving e-commerce business and new product launches planned in the coming months, the brand has lots of stories to tell. Our team is always looking for opportunities to tell our brand story beyond our storefronts - from partnerships with New York or Nowhere, Jacob's Pickles, Casely and kate spade new york to the Radio City Rockettes and films like Downton Abbey, we've promoted the brand through strategic partnerships that leverage owned media and social promotion, digital marketing, events and influencer outreach.

JG Melon, New York's iconic burger joint, opened its second location in downtown Manhattan in 2015. To announce the opening, I conducted regional media outreach, garnering covering in The New York Times, Wall Street Journal, New York Observer, Grub Street New York, Time Out New York, Eater New York, New York Post, NBC New York, Village Voice and Town & Country.

An independent, full-service PR agency; ranked 18 in O’Dwyer’s 2009 list of best independent agencies worldwide. - Manage strategic consumer media relations campaigns for major brands, including:TARGET:• Projects: TargetToGo, Target Spring/Summer Collections, Target Back-to-School, Back-to-College collections• Results: Increased 2010 back-to-school media appointments by 25% over 2009; managed media outreach and surpassed client expectations for coverage by 10% for TargetToGo, a three-city Target consumer holiday eventSKYPE:• Projects: Skype Calling Plans, Skype for iPhone application, Skype User Stories• Results: 2008 SABRE Award (Skype for iPhone), secured and managed first-ever Skype feature segment on TODAY Show, increased media coverage and key message pull-through by 25% for 2008 campaignsNETFLIX:• Projects: Netflix iPad application, Neflix Wii integration; Holiday gift guide outreach; Launch of spokesperson Catherine Fisher, Netflix Entertainment Expert• Results: Increased 2009 Holiday gift guide outreach by 15% over 2008, surpassed media attendance and coverage for two Netflix events in 2010 (Mother’s Day, Men’s Magazine)- Developed creative media assets to secure coverage in outlets reaching range of consumer groups, including grandparents, parents, singles, entrepreneurs, and college students. Media assets included traditional PR tools (creative pitches, press releases, B-roll), digital assets (HTML pitches, viral videos, blogs) and social (Twitter and Facebook account management).- In addition to working as one of three mentors at Kaplow, directly manage Account Coordinators/Account Executives on Netflix, Target Skype and eBay teams to develop PR skills and facilitate professional growth.

A boutique entertainment PR agency handling a range of projects, including theatrical productions, independent film and books. - Developed and implemented public relations campaigns for a range of film and theater clients and, most notably, The New York Times Company.• Projects: Executed PR campaign for events, including The New York Times Arts & Leisure Weekend, Sunday With The Magazine and The New York Times Travel Show• Results: Increased calendar listings and feature stories in regional outlets for both Arts & Leisure Weekend and Travel Show; launched Sunday With The Magazine (2006)

- Results: Successfully exceeded monetary fundraising goals by 20% and under expected timeframe.- Lead team responsible for planning and executing all fundraising events which benefit the company’s $1.5 million Capital Campaign.- Conceived and delivered unique events that resulted in a 15% increase over last year’s budget.- Maintained executive level communications to influence sponsors.- Drove cross-media communication, both internal and external, including local press and television.- Managed all internal software used for client communication and financial reporting.