• Leading all digital and social marketing in five countries from strategy to implementation with the main objective of increasing market penetration. Results are driven from brand content together with strong traffic and customer acquisition strategies. The position requires deep knowledge of brand development, digital marketing eco systems, how to combine brand with marketing technology and data to drive relevance and business growth. • Leading implementation of the programmatic effort though the whole marketing organization. • Leading CRM in five countries. This role includes all aspects, eg strategy, customer life cycle, customer dialogue, marketing technology etc. The main objective of the position is to increase customer life time by ensuring and driving customer activation (viewing) from day one in the customer life cycle.

• Responsible for three brands. Lead a major rebranding project from Canal+ to C More. The overall objective was to move from a premium and somewhat excluding brand to a broader position also suitable for families. • Created and implemented the marketing strategy for company’s three brands in Sweden; C More, Filmnet and C Sports, including bought, owned and earned media channels. Main objective was to increase marketing penetration of streaming services without cannibalizing on existing Pay TV operations.• Responsible for traffic and customer acquisition for the B2C streaming services. Responsible for continuous testing, planning and implementing online campaigns that bring in new customers registrations on a daily basis.

- Marketing/Campaign activities.