Sara Light Email & Phone Number

Seattle, Wa, Us

--Spearhead the development of US, Mexican, and Brazilian holistic media plans which deliver on brand media strategies and established media principles within a larger, global marketing framework.--Effectively execute and steward US, Mexican, and Brazilian multi-media plans and high-profile partnerships such as NBA, Fiesta Bowl (CFB), Amazing Race, Welcome to Wrexham, La Liga (US + MX), and more. --Serve as US media market expert, providing insight to marketplace conditions and opportunities across multiple channels such as linear television (national and local), streaming, audio (national and local), cinema, OOH, print, and digital.--Oversee media agency in Mexico & Brazil by providing briefings, media plan guidance, execution oversight, and optimization direction based on ongoing performance and learnings.--Manage multiple brands’ overall US, MX, and BRZ budgets – including annual vendor commitments, contractual partnership spends, and internal budget recalibrations.--Create quarterly holistic media plans by brand and continue to refine processes around deliverables including media metrics and creative specs.--Compile and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives and make sound recommendations.--Collaborate with internal teams to develop and execute media testing strategies that drive business efficiencies.--Manage team of 5 including planners and assistants within the larger EG Media team of 60+ people.

San Jose, California, Us

--Media lead on brand advertising campaigns, developing high-impact media plans that tell the story of the all-new Webex Suite overlaid with a B2B audience targeting strategy. After one year, brand awareness increased by 6 points and consideration intent by 5 points.--Collaborate with cross-functional partners within the Webex organization including Advertising and Creative teams, Regional teams, Demand Generation Media, and Analytic organizations to drive strategic development and implementation of media plans.--Point person for brand media agency, working as their partner to drive and refine process, performance, and execution.--Manage all media including Linear TV, CTV, OTT, Digital Display, Digital Video, Audio, Custom Content/Events, Social, and Affiliate.--Use and evangelize data as base of core strategy to deliver plans, optimizations, and activation. --Implement measurement framework and key metrics for success.--Manage Webex corporate sponsorships with partners such as McLaren F1 Racing, NBC Regional Sports, and ESPN.--Ideate, develop, and execute omnichannel partnership programs that seamlessly integrate the Webex brand into high-profile events like March Madness and first of their kind F1 fan experiences.--Coordinate multiple agencies and internal departments to fulfill asset requirements, contractual obligations, leadership requests and sales teams’ needs.

Seattle, Wa, Us

--Developed cohesive go-to-market media strategies and managed cross-channel campaigns to ensure all media worked synergistically. --Led planning, strategy, & execution of paid media and advertising investments for omnichannel marketing campaigns.--Worked collaboratively with cross functional marketing teams such as brand marketing, creative, social, audience insights, and PR. --Synthesized data, analyzed results, identified trends, and optimized on key findings to achieve business goals and objectives.

New York, New York, Us

--Responsible for development and execution of all digital marketing campaigns for FOX Sports / FS1 brands and programming, including NFL, College Football, PPV Boxing, MLB, NASCAR, and FS1 Studio Shows--Leader on the Paid Media team, managing agency of record to research, develop and manage paid media strategy. Collaborate with traditional media team and drive digital strategy across social media, programmatic, video and search for all major campaigns--Work with a data-driven approach in planning and evaluation of campaigns to optimize performance, maximize impact on target audiences to drive tune-in, traffic, engagement, and conversion--Oversee a team of digital marketing managers, creative agencies, and partners to execute digital brand strategies--Provide oversight and direction for development of creative assets for all digital platforms --Interface with internal & external partners to extend brand strategy consistently cross platform i.e. experiential activations, strategic partnerships, MVPDs, FOX affiliates, and owned platforms such as FOX Sports App and social media

Dallas, Tx, Us

--Implement and measure $250MM+ full funnel paid social media & display media campaigns across DIRECTV, DIRECTV Now, AT&T Fiber & Internet --Key contact for DCO platform integration to launch personalized creative and multivariant testing, partnering with internal teams and agency partners to strategize and implement integrated campaigns and programs--Exceeded defined sales target by delivering 110% TV activations and 109% of Internet activation goals in 2018. In 1Q19, TV sales were 129% of goal and Internet sales delivered 118% of goal--Delivered economic efficiencies, optimizing best performance marketing channels and platforms to drive ROI--Lead and manage process for audience targeting, cross sell, prospecting and remarketing to meet digital sales from lead generation through to conversion--Develop and nurture relationships with platform partners (Pinterest, Google, Amazon, Snapchat, Facebook, Twitter, etc.) --Find the intersection of storytelling, media, technology and data to deliver successful content programs--Coordinate with third-party partners to launch sponsorship, seasonal and tune-in campaigns (NFL, HBO, Showtime, AMC, Warner Brothers, etc.) --Manage external media and creative agency partners and assist in their prioritization for various internal stakeholders--Oversee a team of 2-4 direct reports within a larger team of 20+ in a highly matrixed organization

New York, Us

--Lead the positioning, strategy and execution of priority initiatives to drive consumer awareness and business growth including freshman series such as Cooper’s Treasure, proven hits like Naked and Afraid XL and Deadliest Catch, IMPACT documentaries including Mosquito and First in Human, and scripted series Harley and the Davidsons and Manhunt: UNABOMER--Develop and execute multimillion dollar marketing spends that incorporate both paid and non-paid promotional strategies – on budget and on time--Promote, in concert with the OTT team, the GO apps (DiscoveryGO and ScienceGO) including paid placements, OTT-specific creative, and viewing stunts such as GO pre-premieres--Collaborate in a highly matrixed organization to create holistic marketing plans that are on-brand and on-strategy--Manage both media and creative agency relationships; this includes the internal media and creative agencies as well as outside creative organizations across all channels – television (on- and off-air), digital, print, radio, and OOH--Develop effective partnerships and experiential ideas to bring consumers a 360° brand experience – these include both non-profit (ex. The American Legion) and for-profit (ex. Hard Rock Cafe) barter relationships as well as interactive experiences in contextually relevant settings for the Discovery audience like MLB stadiums and the Sturgis Motorcycle Rally--Work with internal legal teams to make sure all partnership and sweepstakes agreements meet all regulatory and Discovery Channel guidelines--Partner with Ad Sales on sponsorships and client promotion solutions to maximize revenue potential--Manage a small team to deliver best-in-class marketing

New York, Ny, Us

--Craft overall strategy and oversee media plans for all Open Road Films titles (including Best Picture 2015 winner SPOTLIGHT) and specific Picturehouse films with focus on national broadcast, Hispanic, spot television, radio, digital, and out-of-home; emphasis on budget optimization and TRP goals--Develop and execute integrated marketing concepts for all films in national broadcast as well as assist with spot television and digital promotions; work directly with the creative services team at Open Road to handle and manage all asset requests and deliveries--Lead and contribute to marketing brainstorms and translate those ideas into workable promotional plans such as program integrations, screening programs, and sweepstakes--Assisted client in their first-ever upfront with budget and strategy recommendations followed by successful, cost-saving negotiations and comprehensive added value opportunities; continued negotiations and expanded upfront in years two, three, and four--Manage a direct report team of 6-8 (assistants, buyers, and planners) as well as participate in the hiring and training process

New York, Ny, Us

Client: Lionsgate Theatrical--Managed all aspects of theatrical plans including national broadcast, spot television, radio, out-of-home, and digital media --Maximized audience interest and awareness within budget by utilizing paid and earned media for all theatrical titles--Worked within a large planning team (8 members) while managing a team of three direct reports; also participated in hiring process of new team members

New York, Ny, Us

Clients: Lionsgate Theatrical, Lionsgate Home Entertainment, The Home Depot, TV Guide Network, Fuse Network--Created national television media plans for clients, including projected spend levels and TRP goals--Negotiated scatter buys to achieve optimal pricing while meeting or exceeding required ratings points--Learned basic digital buying and planning skills while participating in inaugural cross-training program--Implemented promotional opportunities to augment buys including sneak peeks, custom spots and vignettes, program sponsorships, DVD giveaways, and enhanced billboards--Translated media plans into specific and in-depth buy detail sheets; coordinated with networks for any and all requested and required changes--Trained and managed assistants in all aspects of media buying and system inputting--Helped create and implement organizational systems that catered to a new clients’ needs; tracked and posted all national television buys