Sara Lu

Sara Lu Email and Phone Number

产品经理 @ Shopee
Beijing, China
Sara Lu's Location
Haidian District, Beijing, China, China
About Sara Lu

Hi! Here is Sara Lu! A student from BFSU, majoring in international economics. Let’s take a further insights about me through the following information ~Personal Skills:1、Strong 211 business background, financial auditing internship experience.2、As a student from BFSU, I have excellent professional knowledge reserves as well as strong oral and written English skills.3、Through competitions and internships, I have mastered the ability of efficient practical officers, skilled in the use of office software Microsoft, programming tools Python, data analysis Stata, etc., and familiar with business processes.Personality Hobbies:1、I’m optimistic and outgoing, like to communicate with people, and able to quickly guide the topic.2、I’m always sensitive to details, fully developed awareness strong empathy.3、I’m eager to deepen in the field of interest, such as through self-learning to master the guitar, ice skating, data analysis and other skills.Working ability:1、I can usually work with owner consciousness, good at independent thinking, and able to jump out of personal business into macro business procedures, and promote team efficiency.2、I managed to gain a strong ability to resist pressure, able to actively deal with multi-task in the situation, in a high-pressure state can also maintain high output and high quality.3, Most of the time, I would be optimistic and persistent to work, do the work of focused and efficient, pursue work life balance, good at transforming the work pressure, and constantly work on self-improvement.

Sara Lu's Current Company Details
Shopee

Shopee

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产品经理
Beijing, China
Website:
shopee.sg
Employees:
51884
Sara Lu Work Experience Details
  • Shopee
    产品经理
    Shopee
    Beijing, China
  • 百度
    产品经理
    百度 Sep 2024 - Present
    Business Introduction: Focused on the commercialization nodes and payment strategy in the Baidu Library AI commercialization chain.Membership Benefits Development: [AI Smart PPT Membership Benefits Optimization]Demand Background: Smart PPT functionality had entered the early mass user phase. Competitors like AIPPT, Quark, and iFlytek had already implemented strong payment models. The library's Smart PPT outline and assistant shared a limited number of uses, restricting user experience opportunities. It was necessary to set a separate limit for Smart PPT functionality and meet user expectations.Implementation: Analyzed non-VIP user PPT usage frequency, set usage limits, and maintained about 25% of users' perception of free membership benefits. Added a post-payment node to increase user engagement and improve user experience depth. Optimized the timing, interaction, visual design, and copywriting of benefits communication to increase the conversion rate of the payment funnel.Project Results: After the experiment went live, the payment rate of the experimental group increased by 1.48%, and the long-term return increased by 4.12% over 12 months.
  • Shein
    产品经理
    Shein Jul 2024 - Sep 2024
    中国北京
    Business Introduction: Part of the SHEIN traffic strategy tool platform product team, responsible for platform traffic pit value and product exposure rate targets. Mainly undertakes traffic requirements from business BD, collaborates with algorithm, R&D, and data analysis teams to improve traffic delivery efficiency and promote C-end business growth.Strategy Iteration: [Productization of Peaking Strategy]Demand Background: The peaking strategy can dynamically adjust SKC exposure targets, allowing for the selection of high-quality products and increased traffic support. To make this strategy more universalized.Implementation: Responsible for PRD page design, adding modules such as peaking strategy cards, constraint efficiency configuration bars, and exit condition configuration bars. Completed interaction drafts and wrote a placement guide, including a peaking strategy placement flowchart with hover.Project Results: After the peaking strategy was implemented on the traffic platform, it quickly met business needs. The experimental group's product exposure increased by 94.92%, and the ROI in the same third-level category increased by 13.46%.
  • 东方甄选
    产品运营经理
    东方甄选 May 2024 - Jul 2024
    中国 北京市
    Business Introduction: Part of the Dongfang Zhenxuan self-operated product Tmall operations team, responsible for conversion rates and GMV. Mainly collaborates with product, strategy, and design departments to optimize SKU pricing strategies and selling point details.Selling Point Optimization: [Dandong Blueberry New Product Launch]Project Background: In May, during the Dandong blueberry season, the actual GMV one week after launch was 8% lower than the previous year's GMV. The marketing strategy was adjusted based on user feedback.Analysis: Extracted keywords from negative reviews, with "too sour" accounting for 26% and "not soft" for 24%, with the You Rui Ka (one of the categories of blueberry) accounting for 63%. Worked with the product department to trace the product and found that when the production moved from Yunnan to Dandong, 优瑞卡 ("You Rui Ka") was used to make up for the production shortage of L.25 (which has higher sweetness and hardness), leading to a perceived decrease in value for regular customers.Marketing Actions and Results: Updated main images and copy to emphasize the refreshing taste of You Rui Ka. The GMV increased by about 13% month-over-month after the campaign.
  • 红德睿博企业管理咨询有限公司
    财务顾问
    红德睿博企业管理咨询有限公司 Jun 2023 - Sep 2023
    中国 北京市
    1、Project description: Assisted in the preparation of financial reports of 6 NASDAQ&domestic-listed companies; 2、Updated financial statement: Involved in working paper checking and consolidating procedures. Checked the spelling of accounts and the consistency of the journal ledger, sub-ledger and general ledger. Applied VLOOKUP and SUNIF functions to reclassify the financial data and consolidate the trail balance before rounding and casting process, completing a total of 2 consolidate statements;Independently completed the F-page statements according to the working paper, assisted in the preparation of two 20-F, one 6-K and one 10-Q;3、Data management: Followed-up on the real-time provision of journal ledges, tax forms, etc., produced data lists and kept synchronization of managers, collating a total of 116 documents from 3 client companies;4、Project communication: Provided file CC between the client company and EDGAR, informed colleagues about the progress of the project and briefed new colleagues about the basics of our business.

Sara Lu Education Details

Frequently Asked Questions about Sara Lu

What company does Sara Lu work for?

Sara Lu works for Shopee

What is Sara Lu's role at the current company?

Sara Lu's current role is 产品经理.

What schools did Sara Lu attend?

Sara Lu attended 北京外国语大学, Solbridge International School Of Business.

Who are Sara Lu's colleagues?

Sara Lu's colleagues are Norbi Atiqa, Felice Chiang, Telatenpanen Telatenpanen Bisa, Ferry Ramadhani, Achmad Sofyan Iskandar, Tan Tengku Alam, Brillianta Bintang Virgantara.

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