Key Art Director at FreeTV since the inception of the brand in 2022, establishing and creating the foundational designs for the brands launch. I spearheaded the creative vision and execution of key art campaigns for a diverse range of projects spanning film, television, and specialized content exclusive to the FreeTV brand. Leveraging a deep understanding of visual storytelling and brand aesthetics, I collaborated closely with cross-functional teams including marketing, content, product… Show more Key Art Director at FreeTV since the inception of the brand in 2022, establishing and creating the foundational designs for the brands launch. I spearheaded the creative vision and execution of key art campaigns for a diverse range of projects spanning film, television, and specialized content exclusive to the FreeTV brand. Leveraging a deep understanding of visual storytelling and brand aesthetics, I collaborated closely with cross-functional teams including marketing, content, product engineering, UX/UI teams, and in-house design to produce compelling and impactful visuals that resonate with target audiences.I directed a multidisciplinary team of designers, illustrators, and copywriters, fostering a collaborative environment that prioritizes innovation, quality, and compelling designs that would resonate with the Israeli market. Led the conceptualization, design, and production of high-impact key art elements including posters, trailers, digital banners, and promotional materials, achieving measurable increases in audience engagement and brand awareness from the beginning of the brands inception and launch date.Developed and executed overarching creative strategies for key art campaigns, ensuring alignment with project objectives, target demographics, and brand guidelines. And was a key lead in developing designs that would transcend the American content to Hebrew based content—i.e., developing logos, graphics that would appeal to the target market in the native language. Show less

Designed and managed marketing assets: website, emails, social media posts, banners, ads, ebooks and more. Worked collectively with internal and global teams to optimize visual language. Brainstormed and executed campaigns to develop and maintain the LiveU brand identity and visual language. Extensively worked with programs such as Wordpress, Unbounce, Figma, Stripo, and more.

Lead Industrial Designer. Helping to bring product through ideation phase to production. Helped to create strong and compelling graphics for Amazon Marketplace for new and existing product lines. Developed branding for various product lines--including packaging design, manual designs, and graphics/marketing imagery to be used for presentation and Amazon. Managed a small team of freelancers on various product projects in order to enhance marketing and branding.

Helps to create compelling content designed to help deliver uniquely crafted messages to millions of social media users and engages online communities around the world. Researching and monitoring news stories and social trends. Developing, creating, adapting and sharing compelling digital content with a focus on graphic and visual design campaign messaging.

Industrial Designer at Kipod Toys. Responsible for concept, marketing, and packaging design of the toy products.

Designer within the Pottery Barn Kids Product Development Department. Responsible for researching on trend concepts, and developing ideas from ideation to product for the following categories: hardline toys, decorative accessories, nursery gifting & keepsakes items.

Associate Designer within the Pottery Barn Kids Product Development Department. Helps to bring from concept to design the following categories: tabletop, storage, nursery gifting & keepsakes, and kids decorative accessories.

Helping to facilitate design workshops for middle school children.

Research and development intern for the Innovation Lab at The Clorox Company.

Assist in running and maintaining the materials library on the California College of the Arts Campus.

Design consultant for a fortune five hundred company. Worked with a select team of graduate level Haas Business students from the University of California Berkeley. Provided research and design layouts for a new environmental product and new direction for the company. Instrumental in the final business pitches.

Did data entry for the First Year Department.

Responsible for producing an hour long weekly radio show. Competent in recording equipment/operating systems dealing with radio production.

Volunteer position at Museum of Art, helping out with assemblage of rotating gallery shows, server at Art After Dark, and online promotion of upcoming shows