Middle East Content Executive
CurrentAs the Middle East Content Executive at Twinkl, I enhance our digital presence through strategic content creation, link building, and outreach initiatives. I use SEO tools to identify content gaps and demands, crafting engaging blog content publicized across multiple channels. I secure high-value backlinks via digital PR campaigns, develop impactful digital content campaigns, and execute targeted email outreach to build relationships and secure coverage. Collaborating across departments, I support large-scale projects and ensure consistent messaging in our fast-growing company.