• Used direct marketing best practices in writing headlines and copy blocks for retail catalogs, which were sent to hundreds of thousands of customers. • Wrote engaging product descriptions in the company’s brand voice for both the catalog and online selling platforms.• Researched and created marketing personas to more effectively personalize messaging to existing, lapsed and potential customers.• Redeveloped triggered emails specific to customers’ most common interactions with the company.• Created engaging headlines and copy for dynamic marketing emails sent daily to hundreds of thousands of customers.• Completed quality assurance audits and updates of the product descriptions on the retail website.• Wrote conversational content blocks for the website’s landing pages to optimize SEO value while keeping the company’s specific brand voice.• Proofread and updated catalog pages according to the company’s style guide, as well as for content and consistency, all while under strict deadlines.• Revised the standard scripts used for common customer complaints and feedback.• Rewrote the company’s privacy policy in the company’s brand voice and to make it much easier for non-lawyers to understand.

• Served as the last set of eyes — the last line of defense — on a nightly basis for the main news, local, business and features sections of the newspaper as the final approver before sending the pages to the press, and then to 100,000+ readers.• Led and managed a news copy desk of up to 15 copy editors, including scheduling and completing performance reviews.• Served as the on-site senior editor, a role that included making quick decisions on the coverage of breaking news and organizing the domino effect that resulted from content changes, all while meeting strict deadlines.• Coached individual copy editors in news judgement and best practices in information-gathering.• Ensured that the newspaper was as accurate and up-to-date as possible while meeting nightly deadlines.• Coordinated communication among the copy editors, assigning editors and reporters.• Managed the logistics of the paper’s limited space among articles, advertising and production.• Edited 15 to 30 articles per shift, including the majority of the front-page articles, for Associated Press style, grammar, accuracy and story flow.• Wrote headlines, photo captions and other standout text with the goal of creating the most appealing package for readers.• Designed page layouts for the front page and inside pages for all sections of the paper.• Worked collaboratively with the website team to create the best online experience.• Led the copy desk operation for the 2016 presidential election and the run-up to Election Day.• Evaluated job applications, interviewed applicants and played a key role in copy desk hiring decisions.• Was hired as a news copy editor in 2011, was promoted to deputy copy desk chief in 2013, was promoted to copy desk chief in 2015.

• Reviewed 10-20 applications per day to determine applicants’ eligibility for Medicare Supplement insurance policies.• Communicated with insurance agents and representatives, and interviewed applicants to acquire data on their health status, medications and other factors that could affect their eligibility.• Determined whether or not to approve applications based on established protocols.• Organized and processed documents relevant to the assessments and determinations.

• Edited 20-30 sports feature articles and game articles per nightly shift for content, grammar and AP style, as well as writing headlines and photo captions.• Organized the layout of the sports section, which included making decisions on what to include in limited space and creating eye-catching and informative packages.• Designed page layouts, including the front page of the sports section.• Consistently met deadlines despite the uncertainty of games running long or going into overtime.• Served as the lead copy editor for the paper’s coverage of the 2006 Winter Olympic Games in Turin, Italy, which included working with reporters in Italy, mining stories from other news sources for content with local interest, editing and trimming stories, and designing pages.• Served as the lead copy editor for the 2008 Summer Olympic Games in Beijing, a responsibility with duties similar to those during the Turin Games.• Organized the advance Sunday sports section, including story selection, editing and page design.• Managed the paper’s high school football section that featured seven coverage areas, a role that included producing seven section covers in a single night based on the biggest game in each coverage area, and then shuffling the rest of the section to ensure that all readers received complete and relevant stories.• Led the editing and page design process for the college football and college basketball coverage for the Sunday newspapers.