360-degree communication and positioning of the Creative Director to amplify the company values and grow brand awarness and loyalty, reaching new audiences. Leading press activites and editorial plans worldwide for strategic and branding projects, developing consistent and targeted campaigns. Creation of impactful PR programs in line with global marketing strategy e regional goals to create brand visibility and desiderability. Creating a successuful sinergy with Licensee sustaining, in terms of communication, Beauty and Eyewear product categories.

Corporate & External Communication: strategical positioning for CEO and Creative Director. Drive global communication strategies for special projects, product launches and relevant fashion initiatives. From product conceiving to Go to Market strategies coordination to drive brand image and desirability across all segments, platforms, and communication channels. Fashion PR and communication: plan and execute WW PR activities and media actions to enhance awareness across print, digital and social media. Licensing Beauty & Eyewear aligning partners business needs with Valentino image objectives. Retail/Wholesale partners - Implement all marketing and communication activities in line with corporate objectivesBudget: Marketing & Communication budget analysis and forecast

Communication and Marketing Strategy - Brand image and positioning - Media Relations

WW PR Network Coordination. Communication strategies roll out. Budget: analysis and costs estimate, forecasts. Press Office: editorial product shootings. Art Basel Watches: External Relations. BVLGARI 125th Anniversary Retrospective Exhibition Communication and Marketing activities. Leading the project Save The Children project “Re-writing the Future”. Media relations. External Consultants: negotiate contracts and budgets with external suppliers

Consultant for Institutional Affairs and External Relations. Development of microfinance projects and plan for Cameroon and India