Sara Weaver Email and Phone Number

- Develop marketing programs to acquire new accounts- Partner with sales teams/management to identify and drive impactful marketing programs- Optimize customer and field training programs- Provide strategies and programs to increase Earlens penetration within existing accounts- Launch branding, positioning, and messaging framework- Establish organic social media presence and strategy

• Created a market and built a brand for noninvasive neuromodulation for relief of essential tremor.• Established cost effective lead generation and customer management programs. Managed paid and media to optimize lead acquisition and retention. Decreased Cost Per Lead by 90% in social media; by 80% in paid search. • Led web launch to align customer journey with website experience.• Selected and launched email automation platform to optimize conversion at each phase of the consumer journey.• Developed and launched three market models for a wearable prescription product: 1) digital direct to consumer, 2) telemedicine, and 3) direct sales force to assess most viable market model for scalability. • Defined digital brand guidelines.

Oversaw complete P&L responsibility for Lyric, the only extended wear hearing solution. Cultivated brand equity and propelled Lyric to leader in global market. Managed marketing team of 8 and mentored 13 global marketing teams with a staff of 38. Designed, executed, and managed digital strategy for demand generation, lead nurturing, and content marketing. • Achieved revenue growth of 31.6% year-over-year through strategic direction of business model and thoughtful marketing• Decreased customer acquisition costs by 36% year-over-year though multi-medium campaign• Increased sales per healthcare provider by 50% by refining go-to marketing strategy• Grew adoption of Lyric by healthcare professional by 23% though strategic direction of sales force• Developed and implemented infrastructure to measure, analyze, and adjust marketing programs• Leverage partnerships across Sonova operating companies in the U.S. to drive synergies.

Directed global marketing strategy for premium platform of self-test blood glucose monitors. Steered activities to achieve and exceed organizational and business objectives. Coached 5 regional teams of 80 members through product launches. Established strategic communication and marketing collateral to position brand for successful global launches to physicians, consumers, and payers. • Defined competitive global portfolio through launch of products in 25 countries • Designed and executed the positioning, clinical reach, and commercialization plan for global launch of diabetes management app• Coordinated and steered all stakeholders in development of diabetes management application including design firm, market research, project management team (regulatory, clinical, and R&D),and key physician opinion leaders • Developed launch package for global regions• Created worldwide marketing plan including lifecycle strategy• Re-structured the world-class marketing organization to exceed business objectives

-Work in a clinical capacity to train patients with diabetes on insulin pumps and continuous glucose monitors. -Collaborate with endocrinologists on pump settings for insulin delivery.

Spearheaded all pre-launch commercial activity for start-up breaking into a new field. Produced financial forecasts, commercial model, and market development strategy for product launch. Managed full product life-cycle from market research to product development • Collaborated with industrial design firm to develop and execute product launch

Identified best opportunities for online marketing to consumers and physicians for diabetes care product. • Spearheaded the development and launch of www.A1CNow.com targeted towards consumers and healthcare professionals

• Provided medical nutrition therapy for patients with pre-diabetes, type 1 and type 2 diabetes

Designed and executed product strategy and commercialization strategy for diabetes management software. Initiated new sales incentives to better align with marketing objectives. • Awarded 2004 “Launch Excellence,” a nation-wide award, for accelerated product launch• Increased product adoption by 500%• Constructed the first-ever model to quantify value of product utilization

Devised and implemented consumer marketing strategies and program for OneTouch portfolio in Wal-Mart and Walgreen’s stores. • Increased two market share point year-over-year for OneTouch brands • Trained and coached US marketing team on best practices for retail channel product launch

Cultivated commercial brand strategies for OneTouch brands to diabetes specialist and primary care physicians. • Launched 3 FDA approved products, OneTouch Ultra, OneTouch UltraSmart, and InDuo• Boosted prescriptions in endocrinologists from 39% to 50%, diabetes educators from 25% to 44%, and primary care physicans from 18% to 20% • Invented first-ever DTC television ad and e-details aid for blood glucose monitoring category • Designed and launched consumer campaign for TestSmart to re-position company brand • Initiated and spearheaded LifeScan Key Opinion Leader Board and Sales Boards• Selected from 130 subsidiaries to receive two Johnson & Johnson Bellringer Awards

Manager (promoted from Senior Consultant) in the Healthcare IndustryManaged and led multidisciplinary teams. Managed team of six consultants.• Re-engineered a large, non-profit health system. Reduced costs by $33MM• Managed multidisciplinary client team conduct best practice study and develop clinical pathways

Provided medical nutrition therapy to patients. Taught two courses.