• Provide and support the implementation of CRM solution internally by building relationships with key stakeholders and adapting to competing demands.• Managing product master, price list and approval matrix in Dynamics CRM to improve the sales process and revenue growth/maximization.• Prepare - Informative forecast dashboards, Interactive reports and trend analysis supported by real-time data streams, which drive informed decisions, improves the sales process and generates revenue growth.• Drive data based marketing by providing necessary insights to sales by enabling Cross selling, Target marketing, segment• Generate weekly and monthly reports with inferences pertained to sales and marketing functions• Identified as a functional specialist of SAP/Sales & Distribution (SD) module.• Developed and fostered a team of five commercial assistants to handle order management, dispatches and logistics.