I lead a team that manages EDCUtah’s brand and reputation, marketing campaigns, events, and other strategic initiatives to drive project acquisition and investor value. In my role as vice president of marketing, I am executing a strategic marketing plan to position EDCUtah as a source of valuable data and success stories that demonstrate how EDCUtah's mission and services contribute to prosperity and quality of life in communities across Utah.

I managed the production and promotion of digital, print, and event content while fostering a client-centric strategy. My strength lies in evaluating and improving the impact of marketing programs. For example, when I first came on board, I analyzed the audience of a weekly newsletter and found that the majority of the contacts were anonymous and unengaged. I made a case to pause the newsletter and evaluate other content options. We later went on to launch a new monthly newsletter that specifically targets our investor audience with content and resources that support EDCUtah's new 5-year strategic plan.

• Led a team developing content for web, events, email marketing, and a biannual brand magazine distributed to 7,000 clients.• Collaborated with product stakeholders to unify marketing strategies across client, partner, and lead audiences.• Implemented website enhancements to support customer journey and drive conversion opportunities.

• Managed media outreach strategy, increasing positive coverage by 35% year-over-year.

• Coordinated content, partnerships, and marketing for 60+ events.• Established a standard process to write, edit and approve presentations for executive leadership, increasing team output from 5 speaking engagements per month to 20 per month.

• Managed all communications, program development, and daily operations of a visitor and tour program serving more than 50,000 people annually.• Conducted program-wide content audit and implemented UX improvements across website, exhibits, and training materials.• Launched media outreach campaign and training program that increased long-term volunteer staff by 30%.

• Managed project planning, author communications, and content editing for the book "New Directions in Conservation Medicine" (Oxford 2012)• Wrote and coordinated grant application for $15 million USAID Emerging Pandemic Threats grant

• Wrote and edited monthly journal features on behalf of the editor-in-chief.• Created and maintained social media calendar and email marketing assets for increased member engagement.