Sara Bellusci Email & Phone Number

Milano, Lombardia, Italia

Milano, Lombardia, Italia

Main Areas: EMEA, US, APACLines: Moncler Collection (M / W / Enfant), Moncler Grenoble, Moncler Genius, Special Projects• Supporting the definition of the eTailers marketing strategy ensuring alignment with the corporate Marketing & Communication plan and the business goals.• Definition and implementation of eTailers’ and Wholesale key accounts’ digital marketing plans • Campaigns performance monitoring and reporting• Consistent communication and alignment with the Regions’ Wholesale team, Global Brand Managers and Merchandising dept.

Milano, Lombardia, Italia

Reported directly to CEO and in close collaboration with Sales DirectorManaged the wholesale marketing plan for the brand Il Gufo and 360 Marketing&Communication plan for the licensed kidswear line ASPESIMain Areas: EMEA & APAC• Definition and implementation of wholesale marketing activities (digital media campaigns / influencer marketing / pop up stores / in-store activations) ensuring strong alignment with business goals and the global marketing calendar• Partnered closely with key e-tailers to maintain an up-to-date online presence and increase brand coverage with organic activities• Managed special projects, brand partnership, corporate projects• Liaised with licensor for marketing and communication management: campaign assets production (shooting / look book / POS materials); wholesale marketing activities; in-store and press events; digital PR; media partnerships• Strong collaboration with sales dept. constantly monitoring key accounts’ sell-out data to make strategic recommendations and adjustments accordingly• Corporate Media&PR Budget and Wholesale Marketing Contribution Budget

Italia

Worked in the HQ reporting to the Marketing DirectorManaged different brands in Group Portfolio: new brand launches, licensed product lines, new collection launchesMain categories: Dolls, Plush, Collectibles, Infant&PreschoolResponsible for:• Marketing Plan and Integrated Communication Strategy• Product Development partnering with R&D and merchandisers in HK (collection structure and briefing, pricing, volume forecast)• International Marketing ensuring brand growth on a global level: directly liaised with France, Spain, UK, Greece, Turkey subsidiaries / supported International Sales for US, LATAM and APAC• Brand Communication assets production: shootings / TV commercials / artworks / digital ads / POS materials• Managed brands' online and offline presence: Calendar and Editorial Plan; Content&Influencer strategy; Social&Digital adv; Special Projects; POS materials and in-store events• Analysis and monitoring of brand and product KPIs and market data (NPD) • Analyzing consumer behaviours, trends and competitor strategies

Milano, Italia

• Managed the enquiries from Italian and Spanish companies with the aim to develop their business entering new markets (market analysis, clients/distributors research and acquisition) • Presenting and selling the services to existing and new customers identifying cross-selling opportunities• Organization of B2B meetings between Italian and Spanish entrepeneurs and events for the members to boost the network and partnership opportunities• Content creation and planning • Development of corporate materials• Website, social media, newsletter management• Liasing and collaborating with foreign Chambers of Commerce

Milano, Italia

• Events organization: new products launches, dealer meetings, exhibitions, corporate and press events• Promotional campaigns communication and web planning• Managed the Press Office for the PR plans' definition and press releases' creation• Daily alignment and cooperation with the german headquarter• Liased with the dealers and suppliers• Promotional material development (suppliers' research, quotations evaluation and negotiation)

Manatthan, Nyc

Fuori Porta trades fabrics and yarns with the main fashion brands in the US, such as Polo Ralph Lauren, Calvin Klein, Brooks Brothers, Theory, Helmut Lang, Marc Jacobs, Alexander Wang, Diane Von Furstenberg.• Liaised with Italian textile companies, NYC’s fashion designers and buyers • Organization of the most well-known exhibitions for fabrics (MilanoUnica, Première Vision) and menswear (MRket Show); offline lead generation and prospects' follow up• Deep understanding of import-export activities at a B2B level with focus on the U.S. fashion industry • Dealing with clients and suppliers • Interns’ supervisor

Brescia, Lombardia, Italia

Clients portfolio: fashion, beauty, food• Press releases writing• Organisation of press events• Creation and planning of social media contents• Bloggers' scouting and management• Monitoring of press coverage• Campaigns report• Correction/translation of texts in EN/ES

Executive Master In Luxury Marketing, Communication&Merchandising, Marketing

Luxury industry analysis • Marketing plan • Brand positioning • Distribution (retail&wholesale) • Retail performance management (kpi.

Digital Marketing

Funnel Marketing, Paid Media, Marketing Automation, SEO and Content Marketing, Analytics.

Languages And Economics Bachelor'S Degree, 106/110

• Erasmus: exchange programme at Universidad de Salamanca (Spain) - Faculty of Economics. • Internship: Soluzione Group Srl Communication.

Bachelor'S Degree - Erasmus Exchange Programme, Economics