Sara Craig Email & Phone Number

Bloomfield Hills, MI, US

• Providing freelance public relations professional services to enhance messaging and build brand awareness through strategic social and digital media planning and executing
• Writer, strategic planner, event planner Previous projects include: Funded by Night, April 28th 2011 Project Manager (www.fundedbynight.com)
• Planned a one-day competition for technology startup companies, as a part of FutureMidwest 2011.
• Developed all signage, branding materials and collateral for the event to increase exposure and awareness.
• Managed 25 companies to compete to win $100,000 convertible note.Detroit Harmonie, October 9th 2010Project Manager (www.detharmonie.com)
• Planned all logistics for the young professional, diversity party at the Virgil H. Carr Art Center.

Detroit, Michigan

Greater Detroit Area

• Built and maintained media relationships for leading clients including; U.S. Army, Bank of America, Priority Health, L.L.Bean, The Henry Ford Museum of American Innovation, the Michigan Economic Development Corporation.
• Expertise in strategic media relations planning and execution with business, feature, consumer and technology reporters locally and nationally
• Planned, managed and executed the 2015 Bank of America Foundation Day of Giving, garnering more than 28 news clips in and more than 60 social posts in one day.
• Developed and maintained strong, consistent interpersonal relationships and counsel with senior clients; oversee budgets, timelines and projects
• Wrote and edited media materials including thought leadership, press releases, media pitches, media statements and op-eds
• Mentored junior level staff on media relations

Was one of two intern coordinators for the Weber Shandwick Detroit officeRecruited intern candidates by connecting with university PR organizationsReviewed resumes, schedule and conduct interviewsHired and mentored interns; serve as their resource and advocate

Greater Detroit Area

Detroit

• Represented clients such as Comerica Bank, Foley & Lardner LLP, National Heritage Academies, Allied Printing Company Inc. and the Detroit Regional Workforce Fund (DRWF) to develop strategic communication programs that.
• Planned, executed and managed the 2012 Comerica Hatch Detroit contest, garnering 175 news clips in six months
• Created and pitched press releases, editorials and blog posts to print, television, radio and online media
• Managed relationships with television and radio producers, reporters and bloggers
• Conducted media training for client spokespeople for preparation for interviews
• Served as a member of the social media team, educating clients to use social media to reach audiences and grow business

Auburn Hills

• Increased exposure by 66 percent for Broner Hat and Glove as well as Broner Glove and Safety via Facebook, Twitter, LinkedIn and YouTube
• Created and implemented strategic social media plan to boost sales and company brand and social media recognition
• Created interactive conversation on all forms of social media for Broner Hat and Glove as well as Broner Glove and Safety

Southfield

• Increased exposure and brand awareness for clients including Just Baked, Covenant House Michigan, Hard Luck Candy Vodka and Planterra
• Produced press releases and media alerts to generated media exposure at Detroit News, Detroit Free Press, Oakland Press, WXYZ Channel 7, FOX-2, and other local media
• Created strategic account plans to meet client needs such as branding and social media
• Researched industry trends to proactively seek visibility opportunities for clients
• Served as an ambassador for the agency and provided support for business development

• Represented and worked with clients such as HydroHarrys, Gayles Chocolates and The Pink Fund.
• Wrote, edited and delivered media kits to local media where press coverage was secured at Detroit News, Detroit Free Press, Oakland Press, WXYZ Channel 7, FOX-2, and other local media.
• Participated in strategic account planning, assist senior staff with execution of plans for each account.

Located in the heart of CMU's campus - manage and responsible for scheduling staff of sixResponsible for customer service with students, staff and visitors on a daily basis.In charge for all equipment distribution, collection and set up of the three floor buildingSecure the building on nights and weekends; fill out managers' report on events.Answer phone.

Farmington Hills

• Represented and worked with clients including Woodward Dream Cruise, Comcast, Oakland Pet Adoption Center, EAA AirVenture and Paragon Property Management.
• Developed and designed marketing and collateral materials for the 2008 Woodward Dream Cruise.
• Secured press placement at the Detroit News, Detroit Free Press, Advisor Source Newspaper, WWJ and WXYZ Channel 7 and other local media by writing press releases and media alerts.

Wrote press releases, stories, media alerts and player updatesHandled media relations onsite during men's and woman's basketball games along with other sports. Updated the CMU athletics Web site

Creatively worked with a partner to promote and generate downloads for Windows Live Messenger to the CMU campus.Worked with management in different ways to represent the brand positively. Teamed up with different organizations on campus to inform and produce downloads.Successfully completed a goal of acquiring 500 downloads and receiving press coverage.

Bachlor Of Applied Arts, Public Relations, Event Management

Activities and Societies: Public Relations Student Society of America (PRSSA), Meeting Professional International (MPI), News Central 34

Education record