Sara Craig

Sara Craig Email and Phone Number

Chief Baker @ Bloomfield Hills, MI, US
Bloomfield Hills, MI, US
Sara Craig's Location
Bloomfield Hills, Michigan, United States, United States
Sara Craig's Contact Details

Sara Craig personal email

About Sara Craig

I have a strong background in public relations and event management which has fostered my expertise in cultivating relationships. Though my diverse experience in many sectors of the communications industry including, media relations, branding, event planning, social media coordination and implementation. My skills include: media relations locally and nationally, AP writing and editing, event coordination, brand and identity management, relationship building, CisionPoint, MMI and Microsoft Office.

Sara Craig's Current Company Details
Brooks & Rose

Brooks & Rose

Chief Baker
Bloomfield Hills, MI, US
Sara Craig Work Experience Details
  • Brooks & Rose
    Chief Baker
    Brooks & Rose
    Bloomfield Hills, Mi, Us
  • Freelancer
    Public Relations Consultant/ Event Planner
    Freelancer Aug 2009 - Present
    • Providing freelance public relations professional services to enhance messaging and build brand awareness through strategic social and digital media planning and executing • Writer, strategic planner, event planner Previous projects include: Funded by Night, April 28th 2011 Project Manager (www.fundedbynight.com)• Planned a one-day competition for technology startup companies, as a part of FutureMidwest 2011.• Developed all signage, branding materials and collateral for the event to increase exposure and awareness.• Managed 25 companies to compete to win $100,000 convertible note.Detroit Harmonie, October 9th 2010Project Manager (www.detharmonie.com)• Planned all logistics for the young professional, diversity party at the Virgil H. Carr Art Center. • Organized a young professional culture committee to help showcase the region’s diversity. • Created an evening filled with a diverse audience, entertainment, food and networking from cultures represented in Detroit for 300+ attendees.Pitch for Israel Detroit, August 29th 2010 Public Relations Manager/Event Management (www.pitchforisraeldetroit.com)• A one-day charity softball tournament benefitting CommunityNEXT and Elem, powered by Jewish Federation of Metropolitan Detroit for 350+ attendees and participants.• Created and distributed press and marketing materials for the event to obtain press placement in the Jewish News and Detroit News.Web Design • Created content as WordPress web designer for www.whyyoujam.com and www.rebyosilmusic.com. • Implemented new strategies to increase traffic and brand awareness.
  • Dte Energy
    Senior Communication Specialist
    Dte Energy Mar 2018 - Jan 2020
    Detroit, Michigan
  • Weber Shandwick
    Senior Associate - Integrated Media
    Weber Shandwick Apr 2015 - Mar 2018
    Greater Detroit Area
    • Built and maintained media relationships for leading clients including; U.S. Army, Bank of America, Priority Health, L.L.Bean, The Henry Ford Museum of American Innovation, the Michigan Economic Development Corporation (MEDC), Pure Michigan and the William Davidson Foundation • Expertise in strategic media relations planning and execution with business, feature, consumer and technology reporters locally and nationally• Planned, managed and executed the 2015 Bank of America Foundation Day of Giving, garnering more than 28 news clips in and more than 60 social posts in one day. • Developed and maintained strong, consistent interpersonal relationships and counsel with senior clients; oversee budgets, timelines and projects • Wrote and edited media materials including thought leadership, press releases, media pitches, media statements and op-eds• Mentored junior level staff on media relations • Served as a media expert to the global Weber Shandwick network
  • Weber Shandwick
    Intern Coordinator
    Weber Shandwick Mar 2014 - Apr 2015
    Was one of two intern coordinators for the Weber Shandwick Detroit officeRecruited intern candidates by connecting with university PR organizationsReviewed resumes, schedule and conduct interviewsHired and mentored interns; serve as their resource and advocate
  • Weber Shandwick
    Account Executive
    Weber Shandwick Aug 2013 - Apr 2015
    Greater Detroit Area
  • Franco Public Relations Group
    Account Executive
    Franco Public Relations Group Apr 2012 - Mar 2013
    Detroit
    • Represented clients such as Comerica Bank, Foley & Lardner LLP, National Heritage Academies, Allied Printing Company Inc. and the Detroit Regional Workforce Fund (DRWF) to develop strategic communication programs that aligned with specific goals• Planned, executed and managed the 2012 Comerica Hatch Detroit contest, garnering 175 news clips in six months• Created and pitched press releases, editorials and blog posts to print, television, radio and online media• Managed relationships with television and radio producers, reporters and bloggers• Conducted media training for client spokespeople for preparation for interviews• Served as a member of the social media team, educating clients to use social media to reach audiences and grow business• Member of the business development team, identified and secured new business opportunities for Franco Public Relations Group
  • Broner Incorporated
    Social Media Coordinator
    Broner Incorporated May 2011 - Apr 2012
    Auburn Hills
    • Increased exposure by 66 percent for Broner Hat and Glove as well as Broner Glove and Safety via Facebook, Twitter, LinkedIn and YouTube• Created and implemented strategic social media plan to boost sales and company brand and social media recognition• Created interactive conversation on all forms of social media for Broner Hat and Glove as well as Broner Glove and Safety
  • Publiccity Pr
    Account Executive
    Publiccity Pr Aug 2010 - Apr 2012
    Southfield
    • Increased exposure and brand awareness for clients including Just Baked, Covenant House Michigan, Hard Luck Candy Vodka and Planterra• Produced press releases and media alerts to generated media exposure at Detroit News, Detroit Free Press, Oakland Press, WXYZ Channel 7, FOX-2, and other local media• Created strategic account plans to meet client needs such as branding and social media• Researched industry trends to proactively seek visibility opportunities for clients• Served as an ambassador for the agency and provided support for business development
  • B. Frank Communications
    Assistant Account Executive
    B. Frank Communications Mar 2010 - Aug 2010
    • Represented and worked with clients such as HydroHarrys, Gayles Chocolates and The Pink Fund. • Wrote, edited and delivered media kits to local media where press coverage was secured at Detroit News, Detroit Free Press, Oakland Press, WXYZ Channel 7, FOX-2, and other local media.• Participated in strategic account planning, assist senior staff with execution of plans for each account.
  • Bovee University Center
    Building Manager
    Bovee University Center Sep 2005 - May 2009
    Located in the heart of CMU's campus - manage and responsible for scheduling staff of sixResponsible for customer service with students, staff and visitors on a daily basis.In charge for all equipment distribution, collection and set up of the three floor buildingSecure the building on nights and weekends; fill out managers' report on events.Answer phone calls, direct visitors around campus and through the building.
  • Tanner Friedman
    Intern
    Tanner Friedman May 2008 - Aug 2008
    Farmington Hills
    • Represented and worked with clients including Woodward Dream Cruise, Comcast, Oakland Pet Adoption Center, EAA AirVenture and Paragon Property Management.• Developed and designed marketing and collateral materials for the 2008 Woodward Dream Cruise.• Secured press placement at the Detroit News, Detroit Free Press, Advisor Source Newspaper, WWJ and WXYZ Channel 7 and other local media by writing press releases and media alerts.
  • Central Michigan University Sports
    Intern
    Central Michigan University Sports Jan 2008 - Mar 2008
    Wrote press releases, stories, media alerts and player updatesHandled media relations onsite during men's and woman's basketball games along with other sports. Updated the CMU athletics Web site
  • Repnation.Com
    Campus Representative
    Repnation.Com Aug 2007 - Dec 2007
    Creatively worked with a partner to promote and generate downloads for Windows Live Messenger to the CMU campus.Worked with management in different ways to represent the brand positively. Teamed up with different organizations on campus to inform and produce downloads.Successfully completed a goal of acquiring 500 downloads and receiving press coverage.

Sara Craig Skills

Press Releases Media Relations Social Media Public Relations Social Media Marketing Facebook Blogging Publicity Marketing Event Planning Social Networking Crisis Communications Editing Ap Style Indesign Event Management Internal Communications Customer Service Writing Management Sales Photography Digital Marketing Wordpress Journalism Social Media Integration Account Management Photoshop Brand Management Powerpoint Adobe Creative Suite Social Networking Sites Google Analytics Web Design Drafting Press Releases Community Engagement Personal Branding Branding And Identity Dependable Team Player

Sara Craig Education Details

Frequently Asked Questions about Sara Craig

What company does Sara Craig work for?

Sara Craig works for Brooks & Rose

What is Sara Craig's role at the current company?

Sara Craig's current role is Chief Baker.

What is Sara Craig's email address?

Sara Craig's email address is sd****@****ail.com

What schools did Sara Craig attend?

Sara Craig attended Central Michigan University, North Farmington High School.

What are some of Sara Craig's interests?

Sara Craig has interest in Traveling, Public Relations, Yoga And Photography, Volunteering.

What skills is Sara Craig known for?

Sara Craig has skills like Press Releases, Media Relations, Social Media, Public Relations, Social Media Marketing, Facebook, Blogging, Publicity, Marketing, Event Planning, Social Networking, Crisis Communications.

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    3 +141527XXXXX

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