Sara Boyd Email & Phone Number

United States

- Developed an internal communications plan for the Internal Support, Payments & SASTeC Division, creating guiding principles, objectives, strategies and tactics- Implement strategic plan across 200+ employees across Law Enforcement, Cash, Facilities, Guest Services, Division Support and technology units- Counsel department managers on communication best.

Greater St. Louis Area

• Direct development of daily editorial content and feature stories for the university's external news blog, news.webster.edu, and internal communications messaging via SharePoint web portal
• Managing editor of daily email newsletter for 3,000 employees using CRM platform
• Manage internal communications strategies for special projects including alumni, human resources benefits/policy, payroll, wellness, institutional reputation, technology, and diversity, equity and inclusion (DEI).
• Manage content development for global website, serving locations in 8 countries on 4 continents, and across the U.S.
• Manage confidential and embargoed information for Office of the Chancellor; prepare presentation graphics and develop messaging for speaking engagements, Board of Trustee meetings, and other professional engagements
• Support DEI initiatives including DEI Conference (URL webster.edu/diversity-inclusion/diversity-conference) speaker bios, registration and event promotion, and other student diversity events

Greater St. Louis Area

• Wrote, edited and managed content for university's news blog
• Design and write daily email newsletter for 3,000 employees
• Project-managed university’s sponsorship and activities for major community events
• Promoted the university's Diversity, Equity & Inclusion Conference, an annual free, public event with local, regional and national experts sharing insights and knowledge on important topics surrounding varied DEI issues
• Produced video feature segments used on social media platforms, at major events, and for donor and alumni communications
• Project-managed marketing communications components for large-scale events and community sponsorships, including budgets, media pitches, advertising, coordinating volunteers and event staff

St. Louis, MO

• Managed development, graphic layout and distribution of quarterly client newsletter, FYI (both print and electronic versions) to audience of 4,000+
• Planned and implemented major annual health conference activities: master user of event-management software to message and track responses of 3,500+ invitees; created graphics for stage aesthetics; organized event.
• Developed electronic Competitive & Research Library system to monitor, interpret and report findings for sales & marketing team; maintain accurate and timely updates
• Collaborated with sales and account management to develop compelling messaging and visual creative to support marketing and sales goals
• Developed standard client proposal Q&A content and input to Qvidian RFP software system

St. Louis, MO

• Researched generational, cultural and gender diversity topics for development of internal marketing sites
• Built electronic Competitive Library and Research Library systems to manage and track competitor and industry articles for internal reference
• Conducted tax laws compliance audit of over 700 Edward Jones marketing materials
• Programmed surveys for field/home office use, utilizing HTML code

St. Louis, MO

• Worked with product managers (Ph.D. scientists and chemists) to develop communication materials for Life Science and Chemistry business unit segments
• Project-managed and coordinated the development of sales collateral, advertising, Web content/promotions, premiums, direct mail campaigns, product catalogs and targeted trade show materials of from concept to completion
• Carried an average daily project load of 30+ jobs simultaneously; successfully navigated frequent, unforeseen obstacles to accomplish tasks within deadlines
• Developed faster delivery times and secured greater cost savings through my preparedness and positive relationships with outside vendors/service providers

Fenton, MO

• Wrote/edited/produced communication materials such as print ads, Web copy, client newsletters, case studies and testimonials.
• Wrote and distributed timely, relevant corporate news releases and tracked placement/hits.
• Managed print and Web advertising/media buying for Canadian and U.S. card and incentive industry publications.
• Acted as sole-reviewer/editor for all corporate and client advertising collateral to ensure extensive corporate legal and brand standards were met to uphold integrity of the 14th most valuable brand in the world.
• Negotiated with top-level Amex Global Brand Management team for sensitive program approvals under critical deadlines.
• Prepared and conducted ongoing brand standards/compliance training for sales and marketing employees to convey importance of protecting the brand value.

• Reviewed and edited for all corporate and client advertising collateral to ensure extensive corporate legal and brand standards were met to uphold integrity of the 14th most valuable brand in the world.
• Developed internal routing process and created a review submission form to improve the turnaround time and increase understanding of client promotions.

Master’S Degree, Communications Management, 3.92 Gpa

Bachelor Of Science - Bs, Speech Communications/Public Relations