I’m a strategic brand, marketing and communications leader with almost 20 years experience both agency side and in-house, working for some of the most globally recognised brands in fashion, lifestyle, food and beverage. I develop impactful brand strategies and collaborate with teams to deliver integrated marketing activity that builds brand equity and delivers measurable results.I count the likes of Mecca, Omega, Country Road, Ksubi, General Pants, Seafolly, Neiman Marcus, Burton Snowboards, Nespresso, Diageo (Smirnoff, Johnnie Walker Blue Label, Don Julio, Casamigos), Grill’d, Koko Black, Hugos Group, JW Marriott Hotels, The Darling and The Star Entertainment Group as part of my career portfolio. As part of the senior leadership team at P.E Nation, I’m accountable for end-to-end brand strategy, marketing and communications globally, encompassing creative, content, social media, public relations, affiliate and influencer marketing, retail and wholesale marketing, partnerships, product collaborations, events and experiential aimed at achieving tangible brand impact.