Sara Brohl Email & Phone Number

Marshall, Minnesota, Us

Marshall, Minnesota, Us

Marshall, Minnesota, Us

Marshall, Minnesota, Us

Marshall, Minnesota, Us

Minneapolis, Minnesota, Us

Responsible for two direct reports and 18+ member cross-functional team that develops margin improvement strategy and project pipeline to achieve $75MM+ annually in on-going cost savings. Lead five member pricing team responsible for analysis and execution of division-wide pricing initiatives. • Developed re-launch plan for division margin management to address weak project pipeline.

Minneapolis, Minnesota, Us

Responsible for brand strategy, annual planning process, media planning, customer marketing initiatives, and management of $80MM consumer budget for $660MM Progresso Franchise. P&L accountability for three Progresso ‘Taste’ sublines with annual sales of $320MM.• Developed consumer-centric strategies and managed business plan execution for Progresso ‘Taste’ sublines, resulting in 6% volume growth and 11% base unit growth.• Led refinement of Progresso brand meaning including development of the Progress brand purpose and pursuits.

Minneapolis, Minnesota, Us

Managed $75MM Walmart In-Store Bakery portfolio and eight member cross functional team. Developed and executed annual Walmart business plan. • Achieved above-plan volume (+4%) and revenue (+2%) growth via management of current portfolio and launching incremental innovation.• Led development of new three year innovation pipeline including opportunity map creation, opportunity prioritization, concept development, qualitative and quantitative concept testing, and branding strategy.

Minneapolis, Minnesota, Us

Led day-to-day management of seven P&Ls with net sales of $117MM including Suddenly Salad and Macaroni Grill Dinners.• Led $2MM digital, PR and promotions campaign for Suddenly Salad resulting in +7% baseline improvement and volume exceeding plan.• Commercialized seasonal skus and line extensions across the portfolio

Minneapolis, Minnesota, Us

Responsible for defining Totinos innovation strategy and developing a 3-year innovation pipeline through leadership of 12 person cross-functional team.• Synthesized learnings from past Totinos innovation work with current business and consumer trends to guide innovation strategy.• Identified, developed, and progressed brand expansion, Totinos Pizza Stuffers, from concept to total product offering, readying product for a 2011 launch.

Paris, Fr

Researched and analyzed the lip gloss segment; presented strategic analysis, product and promotional recommendations to senior management.

Vevey, Vaud, Ch

Drove sales at key accounts by focusing on providing solutions to customers’ needs; recognized as 2006 national "Channel Business Manager of the Year” for best sales performance.• Managed business at four foodservice distributors; each distributor met or exceeded target growth goals in 2005 and 2006 as a result of new sales plan implementation.• Assisted in managing two commissioned sales teams who were responsible for generating Nestlé sales and closing distribution targets at high volume accounts across the market.

Vevey, Ch

Prepared and assisted in presenting category analyses, business reviews, and new item presentations to Winn-Dixie buying team. Responsible for plan-o-gram management for Winn-Dixie's Frozen Entree, Baking, and Cocoa categories.• Awarded Nestlé “Very Best Award” for teamwork and performance.

Vevey, Ch

Managed territory of 80 grocery stores across New Jersey with responsibility for ensuring product distribution targets and driving incremental sales at store-level.• Won region’s 2002 Stouffers sales contest, by driving incremental case sales across territory.• Managed Stouffers Frozen Entrée business at wholesaler, General Trading; growing sales by 8% through successful implementation of pricing and promotional strategies.

Baltimore, Maryland, Us

Collaborated on the development of a direct mail marketing campaign for a new fund. Assisted in the launch of a new quarterly customer magazine, The T. Rowe Price Investor.

Mba

Bachelor Of Science, Applied Economics & Management