Sara Caylor Email & Phone Number

Folsom, CA

• Manage and execute a high-volume of in-person and virtual flagship conferences for government leaders across the country. Launch new events for expanding business line.
• Organize an annual average of 70+ event advisory board meetings for key participants.
• Recruit and prepare an annual average of 200+ speakers.
• Achieve client satisfaction through the production and delivery of valuable sponsorship benefits. Ensure positive audience feedback through quality event planning and execution.
• Negotiate and contract venues, catering, audio/visual, and other event services. Manage event budgets.
• Collaborate and work closely with vendors, sponsors, speakers, moderators, shared-services, advisory board, and leadership on various aspects of each event.

Roseville, CA

• Supported development, implementation and maintenance of event systems and tools for top tier events which range from 1,500 to 10,000+ attendees.
• Served as registration lead for HPE Protect 2016 by successfully managing pre-event and onsiteregistration. Contributed to cost control by leading approval procedures for 300+ employee attendees.
• Collaborated with large groups made up of team members, internal stakeholders and vendors on a global scale to project manage substantial event timelines.

Rocklin, California

• Introduced three new products/services to market through execution of campaign strategies.
• Developed content and worked with internal and external stakeholders as well as interdepartmental teams to create campaign deliverables such as PowerPoint presentations for Sales, printed and digital collateral, web.
• Received Gold AVA Digital Award for SMA Operations and Maintenance Digital Marketing Campaign.
• Maintained applicable marketing materials and website pages for business unit and adjusted to match changing product focus.

Vacaville, CA

• Enhanced the use of competitive data with Excel pivot tables and trending graphs resulting in more informed and stronger strategies for product and sales managers.
• Improved procurement and inventory thresholds by significantly increasing the accuracy and decreasing the manual effort/time of sales forecasting using available tools with complex formulas.
• Supported various product management and development activities such as maintaining product specs in ERP system, proofing artwork for revised and new product packaging, producing monthly sales reports and monitoring.

Sacramento, CA

• Managed Merge Eye Care Solutions domestic and international trade show program, averaging 80+ shows per year including various custom booths ranging from 400 to 2,000 square feet.
• Tracked trade show results in CRM database and reported on ROI.
• Planned and executed domestic and international hospitality events, sales meetings, and distributor trainings.
• Controlled and monitored an annual trade show budget of $640,000.
• Communicated effectively and worked well with marketing members, executives, sales representatives and operational staff under little supervision.
• Revamped trade show program resulting in more informed decisions, better communications and efficient procedures, which in turn allowed for an increase in trade show presence and sales opportunities.

Kansas City, MO

• Coordinated and managed all aspects of Aptuit’s participation in US trade shows.
• Planned and executed US client hospitality events. The most significant event being an exclusive and unique dinner and batting practice at a major league baseball field for 150+ guests.
• Created, measured and reported on objectives and goals for US trade shows and events.
• Controlled and maintained the Aptuit Laurus website and reported monthly to senior management on website performance. Restructured page layouts and applied keywords to increase page depth and search engine optimization.
• Designed, managed and produced various marketing pieces and coordinated delivery with stakeholders and external agencies.
• Worked well with marketing members, executives, sales representatives and operational staff in global locations.

Miami, FL

• Contributed to OPKO’s swift entry to the ophthalmic diagnostic market by quickly building brand and trade show presence that rivaled top industry competitors, all accomplished within the first six months of OPKO’s.
• Coordinated and managed OPKO’s participation in domestic and international trade shows. The most significant show being a 3,200 square foot booth staffed by 20+ employees.
• Managed various dinners and receptions hosted by OPKO with attendance ranging from 20 to 50 people.
• Coordinated all logistics for sales and marketing meetings in multiple cities.
• Initiated and established various marketing and sales administrative procedures.

Sacramento, California