Karen Hardison Email & Phone Number

• Responsible for US and International sales • Designed and implemented online sales programs • Increased awareness of the Novus brand• Responsible for doubling revenue in the first year• Key clients included: KACO New Energy, Applied Materials, Newport and Deposition Sciences

• Responsible for new business development within a four state geography and Canada• Designed and implemented integrated print and online programs • Developed sales strategies to increase market share-achieved double digit increases with key clients• Key clients included: Newport, Coherent, CVI Melles Griot, Smith, Miller & Moore and Lightworks Optics

Responsible for new account acquisitions and account growth for existing accounts within a five state geography for a national digital out of home network.Key clients included: Yahoo, Del Monte, Esurance, Toyota, Jaguar, Range Rover and Lexus.

• Founded a profitable full service media placement agency• Responsible for new client acquisitions• Generated gross billings of $1.5 million in the first year

Spearheaded the sales strategy for key accounts including Rite Aid, Albertsons, SaveMart and PetSmart. Key executive in contributing to an annual revenue growth of 12-15%. Developed and delivered marketing and integrated sales strategy presentations to C-level executives and other senior managers.

Key executive in the successful creation and launch of a national newspaper network. Assisted in the growth of TNN gross billings from $12 million in 1993 to over $800 million in 2003. Directed all marketing activities including public relations, event marketing, advertising, special promotions and sales and marketing collateral. Managed the West Coast sales offices, Sacramento, Salt Lake and Los Angeles (8) direct reports. Launched and staffed the research and data departments (1) manager and (15) other direct reports. Negotiated over $500 million in new business.

Managed all proprietary and syndicated research studies. Established an in-house market research company for advertising, circulation and editorial research studies. Research trainer for retail, classified and national advertising departments. Sales trainer for competitive media sales campaign which resulted in over $500,000 in new revenue. Participant in the Leadership Bee Management program.

Ba, Communications

Activities and Societies: Copy Editor for the Daily Universe, Professors Assistant

Education record