Sara Croop Email & Phone Number

Fort Washington, Pennsylvania, United States

Fort Washington, Pennsylvania

Fort Washington, Pa

E-commerce design for web, email & social media

• Branding• Web• Advertising

• Conceptualize and create design solutions for homepage and category features on QVC.com for jewelry, fashion & accessories.• Work closely with creative directors, user experience, and e-commerce sales managers to ensure a consistent brand message that provides the customer with a qualityshopping experience.• Provide concept and art direction to photographer & stylist for photo shoots involving both still life and model photography, as well as overseeing post-production image work• Manage and mentor web production artists for daily tasks and long-term projects.• Present innovative ideas based on current web and industry trends

• Developed advertising campaigns and corporate communications from concept to production with print and web components• Utilized each client's branding standards to design print advertisements, annual reports, proposals, PowerPoint, websites and flash advertisements• Prepared all work for presentation with comps, boards, and digital slides• Client work included retail services, telecommunications, nativecorporations, and non-profit organizations • Provided art direction to photo and video shoots as well as photo editing and color correction • Completed work under budget and on time

• Assisted on design and layout of dancewear retail catalogs ·• Customized typography for catalog and marketing materials • Contributed on-set photo-shoot assistance and direction • Designed advertisements for magazines • Conceptualized and assembled imagery for database-driven e-commerce site • Created large-scale graphics for trade show booths