Sara De Stefano Email & Phone Number

Amsterdam, NH, NL

• Deliver and develop a compelling women product offer for the Underwear, Loungewear, and Swimwear categories that is in line with the KPI targets and brand vision
• Develop collections based on latest trend research and market performance information including inspirational research, competitor research, retail and wholesale performance information
• Work closely with the Director to develop strategies to grow my area of the business
• Lead and steer the two Merchandising Women team members
• Be the link between markets and HQ to gather all global market information and translate into commercial collections.
• Present the collection to global regions at key periods during the development calendar.

Amsterdam Area, Netherlands

- Create seasonal collections liaising with design and product development teams - Present collections at sales meetings and train the sales teams during market launch week- Drive sales analysis, pricing strategy, trend and competitor research to launch products suitable for European and international markets- Follow target KPIs: costing, margin, style.

Amsterdam, Paesi Bassi

• Create seasonal merchandising plans for Tommy Hilfiger Swimwear and follow through execution
• Create and maintain seasonal collection management files & systems for all lines.
• Manage seasonal CAD submission by proactively liaising with design teams
• Co-ordinate and execute Meetings and Presentations, Communication with countries and Photo Shoots
• Own key tasks specific to Line Opening: SMS tracking and processing, collection shoot for iPad, creation of sales tools, model bookings, hair and make-up and show room organization
• Create and maintain THS library of competitor benchmark and market/trend research

Rome Area, Italy

- Maximize sales results and point of sales image via a dynamic management of the Jewelry & Watches product assortment in Bulgari mono brand stores.- Define rules for the store assortment clustering and assign each store to each cluster in cooperation with local merchandisers.- Work closely with business units to define new products distribution guidelines.

Rome Area, Italy

- Monthly closure activities for Codman business unit- Preparation of budget, forecast and strategic plans- Business support and performance monitoring on monthly basis- Ad hoc analysis to support strategic marketing decisions- Interfacing and coordination with the main offices to ensure the implementation of strategic plans- Organization and coordination.

Rome Area, Italy

- Daily, weekly and monthly sales' analysis and reports for Energy and Endomech product categories- Administrator of the marketing tool to monitor the activities of the sales force all over Italy- Weekly sales analysis of "Key Strategic Products" for the EMEA Team- Marketing Tender Referent for Energy products- Idea and content elaboration for.

Rome Area, Italy

- Monthly sales reports and data elaboration to monitor Codman Neuro Surgery and Codman Cranial Maxillo Facial products- Statistical analysis of market share and market potential to support strategic marketing decisions- Elaboration of marketing material: idea and content creation for technical documentation to support the sales force, presentation and.

Melbourne, Australia

- Coordinate Social Media to promote the company's products and services by creating contents for Facebook, Twitter, Youtube and LinkedIn.- Coordinate Email communications and News Letters to maintain relationships with key suppliers and customers- Customer Relationship Management though online surveys and Direct Marketing activities- Assist with the new.

Melbourne, Australia

- assist with models' fittings - prepare clothing for runway shows - assist Back of the House and Front of the House - assist managers with general requests- assist patrons with event enquiries- usher VIP’S and patrons to their seats- greet and host key event stakeholders- direct patrons around the venue and event- assist with venue operations as requested

Master Of Business, Marketing

Activities and Societies: Golden Key International Honour Society, Monash Marketing Students' Society (MMSS), Monash Business and Commerce.

Bachelor Of Business With Honors, Business Administration And Management, General, 110/110

88/100

Activities and Societies: Basketball, Athletics

Education record