Membership and marketing director for publisher in luxury sphere; responsible for all membership engagement, retention, winback, and advocacy. Recent projects include: Owned data analysis, consolidation, and business reporting, providing actionable insights for informed decision-making and strategic planning; increased monthly revenue 275%, increase average order value 374%.Conceptualized, executed, and managed renewal strategy, assets, and multi-channel streams; increased renewal rate 33% for entire membership and 26% for key segment; achieved highest renewal rate in company history.Innovated and implemented member on-boarding strategy, assets, and multi-channel streams; increased new member engagement by 13%, new member renewal by 21%, and new member retention by 5%; decreased print costs by 13%.Developed and deployed membership engagement strategies, including newsletters, surveys, and other feedback mechanisms; increased per-member revenue by 30%.Managed five direct reports, including customer service representatives, marketing specialists, and managers.

Marketing consultant and content creator, with emphasis on designing scalable strategies, improving processes, and increasing engagement/conversions; clients include international professional organizations, local businesses, and arts/media promotion. Recent projects include:Managed implementation and integration of Marketo for all membership programs and data.Recreated all membership communication steams - lead generation and nurture; member onboard, engagement, and retention - to make better use of marketing automation and CRM, including creating segments, dynamic content, and tokens to more readily address the lead/member's interest and stage. Ensured consistent and coherent assets and storytelling throughout streams and across channels.Designed and created engagement metrics to understand opportunities and challenges more readily; provided weekly and monthly analytics reports on acquisition and loss, engagement, prospect movement and opportunities, and campaign and email performance.

Produced and implemented strategic membership and marketing plans to drive the attraction of new members, the retention of existing members, the increase of non-dues revenue growth, and the enhancement of the value of membership.Developed and deployed marketing initiatives and advertising for membership, educational programs, meetings, books, webinars, podcasts, videos, and other Section services to ensure the attainment of annual revenue objectives.Created several processes and tools to increase Section staff’s efficiency, effectiveness, consistency, cohesion, including Creative Review process, campaign tracker, discount code tracker, and style guide.Designed and created engagement metrics to more readily understand opportunities and challenges and to proactively embrace massive changes to our membership model; provided weekly and monthly analytics reports on membership acquisition and loss, social media engagement, product purchases, and Section engagement.Collaborated with Section and ABA leaders in the creation and deployment of membership and promotional campaigns; designed social media influencer program to teach Section leaders how to effectively use social media to attract and engage members.Ensured that Section marketing programs were aligned with the Association’s master marketing plans and initiatives and that Section marketing reinforced the messaging and overall outcomes of ABA mission, vision, and values.Managed two direct reports and a budget of $105K.

Managed continual, concurrent and targeted recruitment and retention campaigns for 38 ABA specialty member groups. Responsible for acquisition, nurture, and drop-prevention of over 400,000 specialty memberships.Designed, developed, and deployed multi-channel marketing programs; increased total specialty group memberships by 7.4%, despite a 3.4% decrease in general memberships.Collaborated with specialty group marketing teams on overall recruitment strategy; increased entity-only acquisitions by 32.82% in first year, rebounding from three consecutive years of entity-only declines.Led monthly staff meetings to disseminate company information and to demonstrate best practices; served as liaison between specialty groups, main association, and other key stakeholders, including data management, IT, business services, and outside vendors.Analyzed and distributed monthly and annual reports for key insights and trends; provided internal communication on initiatives and policies impacting specialty groups.Wrote copy and provided creative direction for email, print, web, telemarketing and social channels; built emails and web elements with HTML and CSS.Strategized and implemented new member on-boarding sequence to ensure member engagement and retention; developed sequencing logarithms for marketing automation to ensure sequencing success.

Served as Marketing Department Chief Content Creator and Media Planner and Buyer for the entire City Colleges of Chicago district. Designed, developed, and deployed marketing strategies and media plans across all available external advertising channels, including television, radio, out of home, newspaper, direct mail, print collateral, web assets and social media. Managed and maintained a budget of $1 million, ensuring governmental compliance. Wrote all RFP’s, purchase orders, and insertion orders; wrote copy for traditional media channels and print collateral; edited materials for prospects and leads, legislative and governmental groups, and community organizations and leaders.Collaborated with key internal stakeholders and creative teams to ensure accuracy of materials and the timeliness of campaign launches, as well as monitored the response of ongoing campaigns to make adjustments as necessary. Researched and analyzed the target audience’s media usage in order to identify the optimal media mix to maximize our budget.Project managed departmental initiatives and internal reporting; developed content for various departments, initiatives, and colleges; assisted in coordinating special events and promotional activities.

Educated potential and current member-owners on the benefits and responsibilities of co-op member-ownership; created content for member-owner orientation packets, developed and implemented campaigns to increase awareness of the cooperative business model and to increase community participation in the business.Managed member, reader subscription and lead databases. Created marketing content for multiple channels, including newsletters, e-news, website, radio, television, direct mail, email, social media, special events and in-store promotions. Edited newsletter, annual reports, staff manuals, and yearly and quarterly business plans. Planned, coordinated, and managed special events and seasonal campaigns. Synthesized market analysis and trends research in weekly reports, quarterly presentations, and annual marketing plan; key contributions include creating customer personas and identifying brand positioning. Preformed all administrative support for company of 135 employees and the Board of Directors; including making travel arrangements, creating and maintaining meeting agendas and minutes, managing the staff appreciation program, and securing office supply and equipment procurement.

Increased department sales by 9%, increased department margin by 6% and set a store record for highest weekly sales of a sub-department Analyzed sales figures, budgetary requirements and market trends to generate sales forecasts and projections, which I then paired with industry knowledge to manage inventory and negotiate discounts with vendorsDeveloped inventory organizational and cataloging systems to increase efficiencies and product qualityCreated multimedia training materials and developed training programs for departmental proceduresPromoted to Buyer after three months; honored as “Employee of the Month”

Provided customer service and lead generation, while independently operating and managing local office and university kiosk. Trained, coordinate, and supervise college staff of 5-10 employees. Developed and edited local marketing materials that adhered to corporate branding protocols.Generated leads and followed-up, converting leads to sales above the targeted rate.

Assisted staff with the receiving, processing, organizing and maintaining of inventory, as Team Lead and Buyer.Developed and edited local marketing materials in adherence with corporate branding standards. Created visual merchandising for display windows and in-store stations. Provided customer service and retail assistance.

Proofread and edited book manuscripts, conference papers, professional correspondence, course materials, and administrative documents. Acted as assistant instructor for Professor’s undergraduate literature and literary theory courses.

ENGL 1113/1213: Composition with special emphasis on genre theory/ argumentation; ENGL 2313: Introduction to literary studies; assistant instructor Pedagogical highlights: On-Line Instructor (Spring 2009); Smart Classroom and Course Management Software Training

Implemented all educational curricula in classroom settings and at relevant locations throughout the DC-metro area, as a Faculty Adviser for the 2009 Presidential Youth Leadership Conference. Personally supervised assigned group of 25 honor students and facilitated group meetings with 100 other students. Gave informational tours on history, politics, and American culture while traveling around the city.Assisted the Operations Team with logistics as needed.

ENGL 101/102: Composition with special emphasis on genre theory/ on critical reading and argumentation. Pedagogical highlights: Instructing with portfolios training; Smart Classroom and Course Management Software Training

The Ermal Garringer Academic Resource Center houses the language learning resources for the University of Kansas, as well as provides support for classroom technology equipment and software. As a Lead Technology Coordinator, I designed and implemented multimedia training sessions for faculty and staff to help them achieve their pedagogical goals. I also developed a dense knowledge of educational software and instructional equipment.