At SAS, I’m responsible for optimizing the booking flow on SAS’ websites. The websites are distributed in 20 countries and are the largest sales channel within SAS today. As a digital sales manager, I’m leading commercial initiatives and commercial development for optimization of conversion rate and on-site user experience through data analysis, hypothesis creation, and execution of A/B tests together with final implementation. As part of a cross-functional team, I’m also developing, planning, and executing marketing, content, and brand-building initiatives on SAS’ digital platforms.

Etraveli Group is one of the largest flight-centric online travel agencies in the world with brands such as SuperSaver, MyTrip, GoToGate, and FlightNetwork. With a presence in 75 markets across all continents, North and South America is my focus area. In the role as an E-commerce sales analyst, I am responsible for driving CR development in my markets, conducting market and competitor analysis, and gathering data through quantitative and qualitative methods. Based on the insights I set up and execute A/B tests and set requirements for feature development in close collaboration with PO:s and UX designers. I also project lead strategic e-commerce initiatives.

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