Aditya Saraf Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

We are a Research-Driven Consultancy that offers ‘Insights To Influence’. We thus enable leaders to ‘See Farther’ & ‘Go Further’. Meta4Sight is a joint offering from Renaissance Strategic Consultants Pvt. Ltd. and PipalMajik. Our proprietary & exclusive tools include the 4 ‘Sights’ or sets of viewing lenses (HindSight, InSight, ForeSight & Beyond Sight) that allow a deeper, wider & longer ‘view’ of emerging situations. Meta4Sight is a global partner of Olson Zaltman (www.olsonzaltman.com), the leading global innovative research company.Olson Zaltman owns the world-renowned & patented research tool ZMET, created by Professor Emeritus Gerald Zaltman of Harvard University. We bring our collective experience and expertise in Metaphor Elicitation, Scenario Planning and Culture Change to enable shaping of organisational capabilities for the future.

Pune Area, India

Renaissance Strategic Consultants (www.renainet.com) is one of India’s leading boutique consulting companies working in domains of strategy, consumer behavior, behavioral economics, design thinking, change management & diversity. Some of the assignments I have done at Renaissance:Designed processes to increase loyalty program & CRM effectiveness for a major apparel retailerworking closely with senior management to improve campaign performance & customer profilingDeveloped a circle wide mystery shopper audit system for a major telecom operator mapping key atmospherics & service parameters which influence customer experience. Leading the team to implement the system over a 3 month period while formulating interventions & designing processes to improve performanceLed internal team to design processes to increase loyalty program effectiveness for a major apparel retailer working closely with the brand manager, marketing head, design and analytics firm resulting in process streamlining and ownership structuringAnalysed efficacy of Key Accounts Management System for a major consumer goods company & developed steps to improve store level conformance across geographies which led to synergy in store layout and communicationDesigned content plan for in store communication for a leading telecom company to improve new service adoptionLed social media strategy design & implementation to increase impact for an educational institution working closely with the head of the institute which resulted in increased visibility and engagement of stakeholdersDeveloped an Inventory Management & NPS (Net Promoter Score) system for large test & measurement system equipment manufacturerDesigned research instruments, conducted qualitative & quantitative research, analysed results & wrote report on evolution of the mobile payments sector in India focusing on technology, consumer behavior & policy factors

Mumbai Area, India

Developed a Customer Satisfaction Index on Distribution and Trade Marketing Parameters and benchmark leading FMCG companies on the same.Piloted preliminary research to consolidate & understand key parameters important to retailersConducted research across 300 outlets in multiple locations (Pune, Mumbai, Delhi, Lucknow & Chandigarh)Analysed current gaps & benchmarked top practices in the domain followed by market leadersDesigned a plan for incorporation of high impact and low cost practices

Pune Area, India

Pixtures – Art Ahead as an organisation was aimed at bringing art out of the limited environment and closer to the people spread across different spheres of the society thereby providing a platform for understanding & appreciation.Developed a market for sale of artworks by collaborating with luxury automotive dealerships, real estate developers, hotels & individual buyersStructured art rental opportunities with corporate clients and restaurantsDeveloped a platform for upcoming artists enabling them to showcase their work through multiple avenues

Pune Area, India

Conducted email analysis for forensic data examination on the Satyam Computer Services InvestigationLed the team responsible for realignment of cases with insufficient information through client engagementDeveloped a process to tag duplicate cases across India which led to reduction in company costs

Pune Area, India

Iternia is a Branding and Communication Design Company based in Pune catering specifically to small & medium scale enterprises. Worked with the creative team on client requirements and project conceptualization Reviewing and presenting concepts and ideas to the client for approval  Responsible for constant project evaluation and delivery

Pune Area, India

Institutional Sales for the The Indian Express and Financial Express Newspaper publications.  Identified opportunities in schools, colleges & hotels for subscription & advertising sales developed a sales pipeline Co-ordinated with the scheduling department to ensure order fulfillment & developed a plan to optimize the same

Master Of Business Administration (Mba), Marketing

Activities and Societies: Augustus (Neev) Marketing Major

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Activities and Societies:  Member of Lights Camera Faction (LCF) - movie screening club at Symbiosis Centre for Management Studies. .

Senior School Certificate (C.B.S.E), Senior Secondary Certificate (Class 12Th)

All India Senior School Certificate Examination (C.B.S.E)

High School Certificate (C.B.S.E), High School Certificate (Class 10Th)

All India Secondary School Examination (C.B.S.E)