Sara Fay Email & Phone Number

Cincinnati, Oh, Us

Cincinnati Metropolitan Area

Rochester, New York Area

Rochester, New York Area

Summary: Responsible for the integration and execution of marketing strategies and tactics for critical Corporate & Investment Banking initiatives and orchestrate the full marketing mix across functions. Partner with Marketing segment franchise, product leads, and associated stakeholders to execute high-impact marketing campaigns; identify the most effective channels, and coordinate across Marketing to ensure seamless execution.Partner with Marketing segment franchise and product leads to select and drive the optimal mix of marketing activities to achieve business objectives.Collaborate with CIB marketing team to plan, develop, and execute events, campaigns, newsletters, surveys, and webinars. Manage relationships with internal functional marketing groups, including product, segment, digital, creative, sales strategy, marketing operations, and external vendors to ensure all J.P. Morgan marketing products meet brand standards. Manage and update jpmorgan.com and jpmm.com websites, event and conference detail pages, and social media feeds.Open and track campaigns and events through CRM system. Analyze and measure success of marketing initiatives through revenue tracking, email opens, link clicks, surveys, and various reporting tools. Build financial and results forecasts to predict and control marketing spend and measure effectiveness of our marketing activities.Measure campaign results and keep relevant stakeholders informed of performance.Support the prioritization of marketing initiatives, helping to establish timing to achieve effective implementation across programs within multiple operating constraints.

Greater Chicago Area

Managed Corporate Sales Development Marketing team in Chicago, Milwaukee, New Jersey, Central PA, NE PA, Philadelphia, Washington DC, Baltimore, Virginia, and Atlanta. Strategized with Commercial and Corporate Banking Segment Leaders, sales, product, and marketing to develop Go To Market strategies and marketing initiatives for the overall C&IB. Managed team and program budgets to meet C&IB needs and marketing expense objectives.Oversaw regional team of seven Corporate Sales Development Marketing Consultants as they executed marketing tactics in their markets, including development of Go To Market Strategies, marketing collateral, advertising, promotions, product launches, business development activities, client events, and internal and external communications.Created metrics to measure success of marketing tactics and programs developed by Corporate Sales Development team.

Greater Chicago Area

Provided marketing and sales development support to Sales and Product throughout Chicago, Illinois, and Milwaukee.Analyzed client portfolios to find cross sell opportunities and research prospects for new client opportunities.Coordinated with Corporate Marketing on centralized and local marketing initiatives. Developed growth plans and strategies for Chicago market based on goals, current clients, cross sell, and market share. Coordinated internal and external events for the Corporate Bank.

Greater Chicago Area

Developed marketing strategy for Chicago mortgage offices. Strategy included direct mail pieces, e-newsletters, client and referral source events, high end gift campaigns, personalized property flyers, and print advertisements.

Greater Chicago Area

Sold online job posting solutions to companies in the Greater New York and Pittsburgh regions.

Master Of Business Administration - Mba, Finance, Marketing

Bsba, Marketing & Logistics