Sara Grossmann Email & Phone Number

France

Arrondissement De Reutlingen, Bade-Wurtemberg, Allemagne

Arrondissement De Reutlingen, Bade-Wurtemberg, Allemagne

Responsable de l’innovation Lunch Bowl. - Création et mise en place d’un plan média 360 pour attirer la GenZ - Influence sur les discussions internationales pour les rénovations packaging et line extensionResponsable de la gamme mais.- Création des concepts promotionnels pour l'été 2024- Construction de l’argumentaire de ventes ainsi que de son analyse.

Arrondissement De Reutlingen, Bade-Wurtemberg, Allemagne

Exécution du relancement complet de la gamme des légumes verts et d’une nouvelle extension de ligne- Suivi du développement de pack pour une livraison OTIF des étiquettes- Création argumentaire de ventes, stop rayons, échantillons, plan activationCréation de la liste d’assortiment- Etablissement d’une méthode mathématique pour soutenir la prise de décision.

Arrondissement De Reutlingen, Bade-Wurtemberg, Allemagne

• Working at the FRESH Business unit (lettuce in bags)
• Responsible of monthly market analysis of two different markets (salad bags and ready-to-eat salad) for Bonduelle Germany and Europe: re-conception of monthly reportings, contact person with Nielsen
• Ad hoc analysis (innovation follow-up, portfolio management…)
• Lauch of several new products (Line extension and seasonal products): opportunities analysis, planification and coordination of the projects, product development, margin analysis, design development with creative.
• Responsible of Trade Marketing in close contact with the salesforce team: Renewal of salesfolders and management of their stock, Creation and implementation of new POS material for the fresh shelves
• Responsible of the packaging and design relaunch on the whole portfolio (22 products – lettuce in bags):Planification and project management, Development of a master design and its application to all products working.

Paris Et Périphérie

• Management of the subscription, membership and donation service
• Reporting of anomalies in the new CRM software and proposals for solutions
• Cheque registrations with edition of remittance slips
• Management of telephone calls

Lyon

• Monthly market analysis & ad hoc analysis on specific subjects such as pesto market and the pricing of original vegetable sauces
• Follow-up of the new packaging project of the sauces Qualité Fraîchement CuisinéConception of creative agency brief and feedback follow-up —> Follow-up of the innovation project 2020 on the vegetables range—>Follow-up.
• Follow-up the R&D of the project especially on a change of industrial tool
• Set up of a consumer test (HUT) for the « pesto innovation 2020 »
• Operational management of the key moment of the end of the year on 3 ranges (Pesto, Bolognaise Pur Bœuf, Tomacouli) —> Agency lead with Catalina & Shopmium—> Partnership with Dégustabox (monthly food box)
• Internal communication: organization of a distribution of our 2019 innovations cross categories (rice, couscous, legume, pasta).

Strasbourg, Grand Est, France

• Follow-up innovation project 2019: Pelforth Bière de Garde—>Conception of the creative brief & follow-up—>Preparation & animation of monthly team meeting—>Follow-up of the organoleptic profil development—>Follow-up of.
• Development of a presentation on social trends and consumer behaviors & recommendations on the futur axis of 3 Heineken’s product range
• Conception & set-up of a weekly watch aimed at the all marketing department
• Steering for France the Heineken’s worldwide watch tool—>Update of the tool in link with the world responsible—>Elaboration & presentation of the 2019 market to the teams—>Recommandations through business opportunities.
• Internal communication: PlayPlay video creation for the products launch & for the sustainable week on personal initiative

Paris

• Set up, track and analysis in-store animation and visibility
• Set up visibility operation through partnerships for Infusion Company brand
• Social campaign on Instagram for the brands Be-Kind & Infusion Company
• Community management for the brand Bahia
• Creation of benchmarks & moodboards for the launch of 3 brands

Angers

• Démarchage téléphonique pour rendez-vous d'assurance et épargne
• Présence à l'accueil seule: accueil des clients, information des clients, prise de rendez-vous, opération de guichet

Levallois-Perret

• Elaboration d'une revue de presse, épuration de revues de presse sur un an selon des consignes données
• Apprentissage à l'élaboration d'un communiqué de presse
• Participation à une opération presse
• Organisation d'un voyage de presse pour 8 journalistes hongrois
• Mise à jour des documents de présentation du groupe

Career Exploration/Awareness Skills

Le bilan de compétences pour choisir la voie qui vous ressemble

Master 2 (M2), Marketing

Activities and Societies: - Association de danse : Vice-Présidente (équipe 30 personnes) - BDE : Responsable du pôle affaires culturelles.

Echange Universitaire

Activities and Societies: Cours : Comptabilité - Management environnemental pour l'entreprise – RSE – Comportement du consommateur

Baccalauréat Mention Bien