• Oversaw creative meetings to kickoff various projects, bringing together resources to outline project requirements• Aligned resources to fulfill project requirements across various skill sets including design, copy, and development• Fulfilled legal requirements as it pertains to disclaimer language on communications• Launched new project management platform for the company and trained all department employees

• Developed email communications within email marketing platform • Analyzed email performance based on open rates, click through rates, and conversion rates• Brainstormed and implemented testing ideas to increase conversion rates• Onboarded all new hires and acquired all necessary information, logins, and program access for them• Oversaw co-op program and coordinated with fellow email specialists to delegate tasks to interns

• Generated new business through referrals • Guided businesses through website construction or redesign• Evaluated existing graphics and redesign as necessary• Applied new or existing graphics to various mediums including printed materials, websites and PowerPoint presentations

• Wrote e-mail scripts that I developed graphically into mass e-mails• Coordinated mass e-mail sends with sales, seasons, and events to increase product exposure• Managed e-mail account database for purpose of mass e-mail sends• Produced annual catalogs that featured all company products• Coordinated efforts with other graphic designers and new product development to layout catalog pages to maximize readability and graphic flow• Graphically implemented new corporate identity on all print and electronic material• Took active part in developing logos for new product lines• Maintained and updated company website with new promotions, new graphics and new products• Produced template art for new product line and was responsible for all production art

• Revamped fraternity identity to better communicate with the 21st century student• Wrote text for new print materials that encompassed a variety of audiences including students, parents, alumni and college faculty• Maintained relationships with college constituents to effectively push fraternity policy on campus• Organized multiple-day events for undergraduates and alumni including dining, lodging, education, and entertainment• Implemented mass awareness mailings regarding common facets of fraternity life including anti-hazing policies and alcohol-free housing

• Organized print fulfillment facility to meet in-store advertising needs of Sara Lee Foods• Accurately conveyed print orders from various customers to production• Knowledgeable in printing industry and able to disseminate technical terms to customers for better, more efficient service• Developed relationships with customers that allowed for up-selling and repeat orders