Sarah Eikmeier Email & Phone Number

Hamburg, Hh, De

Hamburg, Deutschland

Culture marketing employs marketing strategies that incorporate cultural elements to form genuine connections between a brand and its audience.As culture lead in Germany I am responsible for the implementation of 360 degree campaigns for our focus brands in the German market while ensuring the local relevance to the consumer.

Hamburg, Hamburg

In 2019 Beiersdorf successfully launched STUDIO NX - the first inhouse content production for digital content for the brand NIVEA. The target of STUDIO NX is to create together with the European countries a constant stream of rich & joint always on communication on our social channels and the digital shelf. • Management of STUDIO NX (central content production for NIVEA digital content)• Budget responsibility for the entire production budget• Content distribution with the help of the in-house solution DAM and in close collaboration with the EU countries• Development of the strategy of the global Instagram account @nivea, creation of content plans• Influencer Marketing Consultant

Hamburg, Hamburg

• Strategic consulting for key accounts (with focus on FMCG and food)• Conception of holistic social media campaigns with focus on influencer marketing• Supervision of the implementation of the campaigns (e.g. creation of editorial plans, content approval)• Campaign handling and monitoring Pilot „Influencer Content Boostings to maximise the Reach of the Influencer content “ together with Iroin and a travel client Clients: FMCG, Travel, Gaming, Health Industry, Finance

Hamburg, Hamburg

• Participation in the Service provider tender for the platform• Collaboration on the strategic project "Tchibo Community" and support for the launch• Conception and implementation of CRM activations• Agency briefing and -handling• Reporting

Hannover, Niedersachsen

• Product Management TUI Vital/ TUI Wintersport• Online Marketing TUI Winter Sports• Service Center Winter Sports• Tour guide on Fuerteventura