Sarah Eikmeier Email & Phone Number

Hamburg, HH, DE

Hamburg, Deutschland

Culture marketing employs marketing strategies that incorporate cultural elements to form genuine connections between a brand and its audience.As culture lead in Germany I am responsible for the implementation of 360 degree campaigns for our focus brands in the German market while ensuring the local relevance to the consumer.

Hamburg, Hamburg

• In 2019 Beiersdorf successfully launched STUDIO NX - the first inhouse content production for digital content for the brand NIVEA. The target of STUDIO NX is to create together with the European countries a constant.
• Management of STUDIO NX (central content production for NIVEA digital content)
• Budget responsibility for the entire production budget
• Content distribution with the help of the in-house solution DAM and in close collaboration with the EU countries
• Development of the strategy of the global Instagram account @nivea, creation of content plans
• Influencer Marketing Consultant

Hamburg, Hamburg

• Strategic consulting for key accounts (with focus on FMCG and food)
• Conception of holistic social media campaigns with focus on influencer marketing
• Supervision of the implementation of the campaigns (e.g. creation of editorial plans, content approval)
• Campaign handling and monitoring Pilot „Influencer Content Boostings to maximise the Reach of the Influencer content “ together with Iroin and a travel client Clients: FMCG, Travel, Gaming, Health Industry, Finance

Hamburg, Hamburg

• Participation in the Service provider tender for the platform
• Collaboration on the strategic project "Tchibo Community" and support for the launch
• Conception and implementation of CRM activations
• Agency briefing and -handling
• Reporting

Hannover, Niedersachsen

• Product Management TUI Vital/ TUI Wintersport
• Online Marketing TUI Winter Sports
• Service Center Winter Sports
• Tour guide on Fuerteventura