Sarah Ferrence Email & Phone Number

New York, United States

New York, United States

-Built and managed my own consulting business focused on providing personalized coaching and strategies for CEO’s to identify unique market opportunities, increase sales, and grow their fashion brands-Embraced a growth oriented mindset and transformed into subject matter expert for all digital marketing efforts and initiatives for Mod. Merchant, including Pinterest marketing, social media marketing (Instagram and Facebook), email marketing, blogging, podcast launch, and YouTube-Developed content strategy for lead generation focused on the customer journey creating content that captured customer needs for major points in their own brand’s roadmap-Coached "Designer CEOs" from brand concept through product launch including product, price, merchandising, marketing, and mindset.-Consulted for heritage children's clothing brand and created strategic merchandising plan resulting in +24% sales unit increase, +37% sales dollar increase, -31% style count decrease, and +36% change in average productivity per style over a 3 year period-Performed Market & Category Analysis for national jewelry brand client across major national retailers, identified product trends, and developed concept recommendations that resulted in 5 “sold” wholesale programs and a 15% incremental sales increase YOY -Performed Market & Competitive Analysis for national footwear brand client across major national retailers and identified new product concepts resulting in 3 “sold” wholesale programs and a 10% incremental sales increase YOY -Mentored CEO and senior leadership team of intimate apparel brand on strategic initiatives including product merchandising, branding, packaging, pricing, go-to market strategy, and building their team during initial launch of new, innovative intimate solution product category

Greater Milwaukee Area

•Oversees strategic and fiscal responsibility for the accessories business through the sourced and licensed models, categories include headwear, jewelry, leather goods, eyewear, footwear, and sleepwear •Leads simultaneous development models, projects, and seasons through execution of product development process including concept, design, costing, sampling, presentation, and go to market•Presented strategic overview and financial recap to GM Leadership during monthly meetings•Awarded additional responsibility of key licensing partnerships including lifestyle footwear and eyewear •Cultivates relationships with suppliers and licensees to analyze market trends and growth opportunities

Greater Milwaukee Area

•Fiscally responsible for developing a holistic strategy and execution across both men's and women's, sourced and licensed accessory categories •Aligned accessories strategy to key product categories including men’s and women’s performance riding gear and casual sportswear •Managed 13 global licensees including deal memo negotiation, onboarding, product strategy and approval, go to market execution, renewal determination and communication •Headed weekly product development meetings with cross-functional team to ensure strategic alignment across team and on-time execution from concept to go to market•Managed two direct reports, identified and mentored development opportunities for growth in roles

Greater Milwaukee Area

-Oversaw fiscal responsibility for the three largest jewelry private brands, Croft & Barrow, Apt 9, and Sonoma.-Executed development process from concept through sourcing, production, presentation, and managing delivery-Conducted product research, including competitive shopping, pricing competitive sources, and completing trend analysis-Drove sales by pushing strategic initiatives and selecting trend right product mix based on brand delineation-Pitched and sells product mix, by brand, to upper management and buying team.-Mentored, delegates, and leads projects and learning opportunities to assistant and clerical positions in office

Greater Milwaukee Area

-Oversaw fiscal responsibility for the entire Private Brand Small Leather Goods department and four jewelry private brands classifications.-Communicated purchasing strategy to vendors to develop profitable assortments based on reporting merchandise performance -Cultivated strong relationships with various teams including buying office, e-commerce, advertising, and vendor community -Responsible for the launch of new classifications including Relativity Tech and Relativity Trend for Fall 2011.

Greater Milwaukee Area

-Oversaw fiscal responsibility for two jewelry private brands.-Contributed to the launch of the new Semi-Precious by Relativity line in the Spring of 2010, and the Victor by Victor Alfaro jewelry line and re-launch of the Relativity jewelry line in the Fall of 2008

York, Pennsylvania Area

-Buying Executive Training Program Graduate-Assisted in projecting sales and markdowns, completing an open to buy budget, and monitoring receipt flows -Created advertising layouts, chose product to be shown in ads, projected the financial repercussions of advertisement