❝As the Communications and Marketing Coordinator, I look after the digital marketing campaigns and customer experience of the B2C arm of the business across all digital channels. I also manage the ongoing development and optimisations of the company website as well as the partner portal that services our B2B customers, in addition to content creation, planning for future initiatives and develop projects to support the long-term marketing strategy of the business❞.Selected Highlights:♦ Worked closely with the Head of Marketing to create and improve our email marketing strategy:• Increased the open rate from 14% to 30% and the click rate from 0.1% to 3.8% within 2 months• Optimised our email templates to maximise performance and to align with the company's rebrand• Completed a comprehensive database cleanse to acquire accurate insights and improve email performance • Created an eDM strategy to support product launches, increase customer engagement and strengthen brand awareness♦ Executed the social media strategy, creating content in line with trends and current best practises, and led our influencer engagement program♦ Supported the development of the customer experience journey by creating a new welcome pack, and managing any marketing requests or product-related enquiries for B2B and B2C customers♦ Onboarded B2B customers to the new Partner Portal and provided support to ensure a seamless transition

❝Following my move to Melbourne, Australia, I worked online for UAE-based Iris Media, to create SEO optimised content for its clients. Helping clients better understand their USPs and communicate their story effectively was a rewarding process.❞ ♦ Created content tailored to clients' unique tone of voice and branding while ensuring it was optimised for SEO♦ Developed story ideas, press interviews, digital content that were aligned with national trends, seasonal activities and covered newsworthy topics of interest♦ Managed additional responsibilities including media strategy planning, account management, research, fact-checking and editing.

❝As a Senior Public Relations Account Manager at Iris Media, I spearheaded and executed strategy-driven media plans for a diverse portfolio of B2B and B2C clients spanning various industries including Hospitality, Tourism, Defence, Entertainment, Financial Services, Airport Operations, Construction, Food, Healthcare, and Mass Media❞.♦ Developed and implemented monthly media plans tailored to client needs, ensuring alignment with industry trends and strategic goals♦ Oversaw multi-media campaigns across digital, print, and radio platforms♦ Advised clients on media strategy and monthly marketing plans to enhance their public relations efforts♦ Created compelling content that resonates with target audiences and supports campaign objectives♦ Monitored and reported on marketing and PR activities, providing actionable insights through detailed monthly media reports♦ Identified and pursued potential clients, draft proposals, and deliver impactful pitches♦ Maintained and updated media databases to foster strong relationships and leverage media opportunities♦ Facilitated all content-related needs, ensuring high-quality and timely delivery