I lead a high-impact influencer and creator team, managing top-tier talent partnerships to deliver disruptive, trend-setting campaigns and always-on influencer programs that drive results for our clients across diverse industries including CPG, beauty, apparel, and more. Current and past clients include: e.l.f cosmetics, Target, Lowe's, Tinder, Netflix, Elemis, Lululemon, United Airlines, Burt's Bees, Simon Malls, Sonos, Tula, Olaplex and more.Connect to culture 🚀 Spread joy ✨"The best agency in the world at creating TikTok campaigns." - Adweek#1 Fastest-growing agency (Adweek)Most Innovative Companies in the World (Fast Company#2 Small Agency of the Year (Ad Age)250+ BILLION views on TikTok."The TikTok whisperers." -GlossyMovers+Shakers is a disruptive creative agency on a mission to spread joy. By connecting brands to culture, we drive brand love. See our case studies across social (FB, IG, YT, TikTok, Triller, etc.) at www.MoversShakers.co.

Village Marketing is an innovative, disruptive marketing agency passionate about building relationships between brands and influencers. Current and past clients include: Coca Cola, Milk Amazon, Anheuser-Bush, Milk, Necessaire, Nike, Netflix, The Farmer's Dog, Boll & Branch, Everlane, Ergatta, Rent The Runway, Reformation, Equinox, Samsung, Soulcycle, Tonies, Venmo, Wayfair, The White House & more!

- Lead PR department for Swarovski Professional North America, the B2B division within the Swarovski crystal global organization- Develop and deliver strategic programs and creative initiatives to garner press coverage and drive brand awareness for Swarovski crystal B2C partners including Supreme, Nike, Popsockets, OPI, ComplexCon, American Girl, and more; resulting in over 5 billion media impressions in 2019- Partner with Global PR, Marketing and Social Media teams on internal and external communications plans including crisis communications- Ran RFP process for new strategic agency partner to increase quality and quantity of press placements; collaborate with the agency to deliver more substantive press for large scale events such as J. Lo’s Superbowl halftime show which resulted in over 1.75 billion impressions- Plan and execute events including brand-owned events, launch events, press and media events, and experiential activations- Establish and maintain influencer and stylist relationships, sponsorships, and strategic partnerships, meet KPIs and report on campaign success metrics

- Manage and lead day-to-day PR activities for fashion clients including Forevermark Diamonds, BodyGlove, Ben Sherman and SIX:02- Oversaw the implementation of PR strategy and account team members to secure a high volume of impactful placements in top tier outlets across print, digital and broadcast media- Plan and execute consumer-facing and industry events including guest list management, on-site logistics, and pre and post-event coverage for high-profile events including the Oscars, Golden Globes, MET Gala, NYFW and Coachella- Identify relevant digital influencers across all categories; create relationships and secure organic coverage- Manage PR Coordinator and interns

Contributing Editor: Cosmopolitan, Good Housekeeping, Seventeen and Woman's Day Magazines- Oversaw market work for all fashion content, managed fashion market team- Built and established a strong network of PR and Industry contacts - Collaborated with creative teams on visual concepts, casting for photo shoots- Ideated and developed story concepts for monthly fashion stories as well as composed digital stories for Redbookmag.com- Managed Assistant Editor and team of interns

- Built and maintained essential relationships within the market on behalf of the department for fashion content- Partnered with creative teams to inform fashion content creative direction- Ideated, developed and composed content for both print and More.com fashion verticals- Managed the Assistant Fashion Editor and Fashion Assistant

- Established seasonal merchandising, marketing and promotional strategies with buying, planning, and marketing teams- Developed business growth strategies and strategic partnerships to maximize sales and revenue- Partnered with creative teams on content creation direction and visual needs, assisted with producing photo shoots

- Built the website's accessory category and business from the ground up- Purchased and curated cohesive and relevant accessory collections from a mix of independent and more established designers- Collaborated with website’s “tastemakers” including Kristin Cavallari, Molly Sims and Veronica Webb to develop their individual selling strategies and establish point of view

- Contributed to market work for all fashion shoots including fine jewelry for cover shoots- Collaborated with team to create fashion story concepts, owned the under $100 market- Attended industry tradeshows and events and fashion week on behalf of the department- Reported on fashion trends and contributed to monthly fashion story ideation