Client management and delivery of internal and investor communications.

Market analysis, Marketing research, including channels to market, pricing, customer and competitor landscape. Marketing communications consultancy and copy writing.

Marketing consultant: strategic communications planning, PR, advertising, digital and social media, direct and electronic mail, new web site review and delivery, events, copywriting.

Responsible for marketing planning and delivery, web site rebrand, email campaign management, social media campaigns, copy writing and editing.

Setting up a successful centralised marketing team from nothing, moving from a decentralised structureRecruitment, management and development of new marketing teamSuccessful introduction of new strategic marketing planning process across the company, incorporating market analysis, segmentation, targeting, proposition development, product, pricing and channel strategyDevelopment of marketing strategies and project management of multi-channel communications programmes… Show more Setting up a successful centralised marketing team from nothing, moving from a decentralised structureRecruitment, management and development of new marketing teamSuccessful introduction of new strategic marketing planning process across the company, incorporating market analysis, segmentation, targeting, proposition development, product, pricing and channel strategyDevelopment of marketing strategies and project management of multi-channel communications programmes across the organisation, delivering to agreed objectives Introduction of accurate and timely reporting systems to evidence achievement of marketing targets within budgetDevelopment and delivery of the Remploy brand, ensuring consistent brand experience and unified marketing communications across all businessesManagement of strategic relationships with designated marketing suppliers and agencies to ensure that delivery meets required standards and marketing expenditure is within budget and delivers ROIResponsibility for £5m marketing spend across 10 businesses and on target to reduce spend by 20% within next 6 months through rationailisation of supplier base, improved planning and economies of scalePlanning and delivery of integrated marketing communications spanning PR, events, literature, DM, digital and email marketing, Web, social media, telemarketing, sales promotionInitiation of marketing workshops to raise the understanding and standard of strategic marketing within the business units Show less

Account Director - BMW/MINIResponsible for BMW and MINI dealer on-line presenceLed MINI dealer network site redesignSuccessful leadership and project management of all on-line client communicationsEnsuring client objectives are met on time, within budget and to client satisfactionAccount Director - Barclaycard/BarclaysResponsible for Barclaycard accounts to ensure delivery of strategic and creative excellence at all timesInterrogation of client briefs… Show more Account Director - BMW/MINIResponsible for BMW and MINI dealer on-line presenceLed MINI dealer network site redesignSuccessful leadership and project management of all on-line client communicationsEnsuring client objectives are met on time, within budget and to client satisfactionAccount Director - Barclaycard/BarclaysResponsible for Barclaycard accounts to ensure delivery of strategic and creative excellence at all timesInterrogation of client briefs, preparation and approval of creative briefs, evaluation and selling creative work to clientStrategic review of Business Banking customer retention programmeSuccessful leadership and project management of all client marketing communicationsEnsuring client objectives are met on time and within budgetLaunch of new Barclaycard brand across all communicationsManagement of account team (Senior Account Manager, Account Manager, 2 Account Executives and freelance staff as required)Management of staffing requirements and responsibility for profitability of the account, weekly forecasting and billing Show less

Creation and implementation of integrated UK marketing communications strategy to raise awareness and position Safety and Security business groups as leaders within the industry Segmentation of target audiences for Occupational Health, Personal Safety, Traffic Safety, and Security Markets businesses, aligning communications strategy to audiences and delivery of targeted campaignsResponsible for customer retention contact strategy initiative within the Occupational Health… Show more Creation and implementation of integrated UK marketing communications strategy to raise awareness and position Safety and Security business groups as leaders within the industry Segmentation of target audiences for Occupational Health, Personal Safety, Traffic Safety, and Security Markets businesses, aligning communications strategy to audiences and delivery of targeted campaignsResponsible for customer retention contact strategy initiative within the Occupational Health business, tailoring communications to account value, running targeted cross sell and up sell campaignsResponsible for PR strategy and implementation PR plan including selection of agency partners to work across Safety and Security Delivery of marketing communications campaigns across multi-sector business divisions Development of UK Internet and Extranet sites – including information architecture, copywriting, content management requirements, and managing design process with on-line agenciesLaunch of 3M HR on line recruitment web site, including on line candidate testing sectionDevelopment of corporate marketing communications materials Show less

Delivery of advertising campaign for Lord Chancellor’s Office to raise awareness of and recruit lay magistrates, including set up of external call handling and fulfilment processDelivery of integrated ‘don’t drink and drive’ campaignsProject management of pre-budget and budget communication campaigns and reports for HM TreasuryCommunication campaign for launch of Millennium Gift Aid

Launch of Goldfish brand and credit card including production of core marketing materials and consumer acquisition mailings of c. 8 million (winners of 1997 DMA Gold Award)Implementation of large scale DM campaigns to new and existing card holders from brief to analysis, Direct Response press and radio advertisingManagement of credit card statement insert programme, incorporating promotions to increase customer profitabilityLine management responsibility of Marketing… Show more Launch of Goldfish brand and credit card including production of core marketing materials and consumer acquisition mailings of c. 8 million (winners of 1997 DMA Gold Award)Implementation of large scale DM campaigns to new and existing card holders from brief to analysis, Direct Response press and radio advertisingManagement of credit card statement insert programme, incorporating promotions to increase customer profitabilityLine management responsibility of Marketing Assistant Show less

Running camapaigns for Training division.