Sarah Hardin Email and Phone Number
Director of Public Information and Marketing at Alamance Community College | Strategic Communications | Brand Management | Community EngagementPassionate about leveraging the power of strategic communications and marketing to drive organizational growth and build strong community connections. As the Director of Public Information and Marketing at Alamance Community College, I am committed to promoting the institution's mission, programs, and achievements to diverse stakeholders.With a proven track record of developing and executing comprehensive communication strategies, I have successfully enhanced brand visibility, increased student enrollment, and strengthened community partnerships. Through the use of innovative marketing campaigns, digital media, and targeted messaging, I have consistently delivered impactful results and expanded the college's reach.I excel at building collaborative relationships with internal and external stakeholders, including faculty, staff, students, community leaders, and media contacts. By fostering strong connections and understanding their unique needs, I effectively tailor communication efforts to engage and inform diverse audiences.My expertise spans the full spectrum of marketing and communications functions, including brand management, content development, media relations, social media, event planning, and crisis communications. I possess a deep understanding of current marketing trends and emerging technologies, enabling me to leverage data-driven insights and optimize campaign performance.As a forward-thinking professional, I continuously seek opportunities for professional growth and remain committed to staying at the forefront of industry best practices. I am adept at managing cross-functional teams, leading strategic initiatives, and driving results within deadline-driven environments.Let's connect to explore collaboration opportunities, share insights, and contribute to the advancement of higher education and community development. I am excited to engage with fellow professionals and build meaningful connections that inspire positive change.
Alamance Community College
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Associate Vice President Of Communications And Public AffairsAlamance Community CollegeBurlington, Nc, Us
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Associate Vice President Of Communications And Public AffairsAlamance Community College Sep 2024 - Present
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Director Of Public Information And MarketingAlamance Community College Aug 2021 - Sep 2024Graham, North Carolina, United StatesAs the Director of Public Information and Marketing, I am responsible for developing and implementing comprehensive strategies to enhance the college's image, promote its programs, and engage with the community. With a focus on communication and brand management, my role involves the following key responsibilities:Strategic Communication Planning: Developing and executing strategic communication plans that align with the college's mission, goals, and values. This includes identifying target audiences, determining key messages, and selecting appropriate channels to reach both internal and external stakeholders.Brand Management: Overseeing the college's brand identity and ensuring consistent messaging and visual representation across all marketing and communication materials. This involves establishing brand guidelines, managing the college's logo and visual assets, and ensuring brand compliance across various platforms.Public Relations and Media Relations: Managing relationships with media outlets, drafting press releases, and coordinating media interviews and coverage. Marketing and Advertising: Developing and implementing marketing campaigns to promote the college's programs, events, and initiatives. This includes conducting market research, identifying target markets, and utilizing various marketing channels such as print, digital, social media, and email marketing to reach prospective students, community members, and other stakeholders.Digital and Social Media Strategy: Overseeing the college's digital presence, including the website, social media platforms, and other online channels. I develop and execute strategies to engage the college community, increase online visibility, and drive engagement and enrollment.Collaboration and Team Management: Leading a team of marketing and communication professionals, coordinating their efforts, and providing guidance and support to ensure the successful implementation of marketing and communication initiatives.
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Public Information OfficerCity Of Reidsville Feb 2018 - Aug 2021Reidsville, North Carolina, United StatesDuring my tenure as the Public Information Officer at the Reidsville Police Department, I strived to maintain open lines of communication, build public trust, and ensure that accurate and timely information was provided to the community and media. Through proactive engagement and effective communication strategies, I aimed to promote a safe and informed community partnership.Media Relations: I acted as the liaison between the police department and media outlets, managing all media inquiries, coordinating press conferences, and providing official statements or information regarding incidents, investigations, and public safety issues. Public Information and Education: I developed and implemented strategies to effectively communicate with the public and increase awareness of the department's activities, initiatives, and services. This involved creating press releases, newsletters, social media posts, and other communication materials to inform and educate the community about crime prevention, community outreach programs, safety tips, and other relevant information.Crisis Communications: During critical incidents, emergencies, or crisis situations, I managed the department's communication response. This included providing timely and accurate updates to the public and media, addressing concerns, dispelling rumors, and ensuring clear and consistent messaging to maintain public trust and safety.Social Media Management: I oversaw the department's social media platforms and online presence. This involved creating engaging content, responding to inquiries or comments, monitoring online conversations, and utilizing social media as a tool to share information, engage the community, and enhance transparency.Community Relations: I collaborated with community organizations, local businesses, and neighborhood associations to foster positive relationships and promote community engagement. -
Public Information Officer/ Victims Services CoordinatorState Of North Carolina Jan 2016 - Feb 2018Alamance CountyAs a former Public Information Officer and Legal Assistant at the Alamance County District Attorney's Office, I played a vital role in managing public communications, supporting legal operations, and promoting transparency within the criminal justice system. With a focus on effective communication and legal support, my key responsibilities included:Public Information Officer (PIO):Acted as the official spokesperson for the District Attorney's Office, handling media inquiries, coordinating press releases, and managing public relations efforts.Developed and implemented communication strategies to enhance public understanding of legal processes, initiatives, and community outreach programs.Conducted press conferences, interviews, and public presentations, ensuring accurate and timely dissemination of information.Collaborated with law enforcement agencies, victim advocacy groups, and community organizations to foster positive relationships and promote public safety awareness.Legal Assistant:Assisted prosecutors with case preparation, including gathering and organizing evidence, drafting legal documents, and conducting legal research.Managed case files, maintaining accurate and confidential records of court proceedings, witness statements, and other pertinent information.Scheduled and coordinated meetings, court appearances, and depositions, ensuring smooth workflow and efficient communication between attorneys and stakeholders.Assisted in trial preparation by coordinating witness appearances, organizing trial exhibits, and providing administrative support during courtroom proceedings.Additionally, during my tenure, I demonstrated exceptional organizational skills, attention to detail, and the ability to work collaboratively within a fast-paced legal environment. I applied my strong written and verbal communication skills to effectively interact with colleagues, clients, law enforcement officials, and the general public. -
Marketing And Public Relations InternThe Snow Camp Historical Drama Society May 2013 - Aug 2013Snow Camp, NcAs a former Marketing/Public Relations Intern at Snow Camp Outdoor Theatre, I had the opportunity to gain hands-on experience in promoting and supporting the organization's mission of preserving and showcasing cultural and historical performances. In this role, I actively contributed to various marketing and public relations initiatives, including: social media management, content creation, event promotion, and media relations.During my internship, I demonstrated strong written and verbal communication skills, attention to detail, and the ability to work effectively in a fast-paced and creative environment. I gained valuable experience in marketing campaign coordination, social media management, content creation, and media relations within the performing arts industry.Overall, my internship at Snow Camp Outdoor Theatre allowed me to contribute to the organization's marketing and public relations initiatives while expanding my skill set and passion for promoting cultural experiences and preserving historical traditions.
Sarah Hardin Education Details
Frequently Asked Questions about Sarah Hardin
What company does Sarah Hardin work for?
Sarah Hardin works for Alamance Community College
What is Sarah Hardin's role at the current company?
Sarah Hardin's current role is Associate Vice President of Communications and Public Affairs.
What schools did Sarah Hardin attend?
Sarah Hardin attended The University Of Texas Permian Basin, University Of North Carolina At Wilmington.
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