As a dynamic and self-driven senior marketing leader, I am deeply passionate about placing marketing at the forefront of business success. With extensive experience honed through strategic roles in leading agencies and in-house positions, I excel in planning, organisation, and creative problem-solving. My career has been defined by a steadfast customer focus and a commitment to continuous learning and improvement. By leveraging these skills, I consistently deliver exceptional results and drive impactful marketing strategies that propel business growth.Highlights:• Proven track record of success in B2B and B2C sectors• In one year alone, a campaign under my leadership delivered a 5419% ROI providing a project pipeline in excess of £12m for a heating and ventilation client• HEIST and B2B Marketing award winnerExpertise in:• Brand Marketing Strategy & Planning (inc. go-to-market, acquisition and retention)• Customer Data Insight & Analysis• Market Research• Demand & Lead Generation • Content Strategy & Development • Digital Marketing (inc. web development, Google Search, Performance Max, SEO, Meta, YouTube & Sponsored LinkedIn)• Trade & Affiliate Marketing• Agency Management (PR, creative and digital)• Email Marketing• Social Media• Marketing & Sales Alignment• Event Management• Performance Analysis• Budget Management & Analysis • Leadership & Mentoring Junior Team• Data Compliance (GDPR & PECR)• 360 Stakeholder Relationship Management• MarTech Implementation and Usage (Marketo, Hubspot, Spotler and various CRM systems)