Sarah Harris Email & Phone Number

Portsmouth, Gb

Milton Keynes, England, United Kingdom

Launched in December 2022, Drive Fuze is a pioneering technology company operating in the SaaS, B2B, B2B2E, and B2C spaces. As Marketing Director of this innovative start-up, I oversee the comprehensive marketing strategy and its execution across all business channels.• Transformed the marketing approach from a digital-only to a multi-channel strategy, broadening target audience engagement and significantly boosting subscription uptake.• Designed and implemented automated email marketing campaigns, resulting in a 12% increase in conversions from sign-ups to subscriptions and improved subscriber retention.• Championed a PR initiative to elevate brand visibility, securing national coverage both online and in print.• Developed and managed a diverse agency roster, including PR, paid digital, video, and design, ensuring cohesive and effective marketing efforts.• Conceived and executed innovative strategies to enhance subscriber engagement and retention.• Expanded the sign-up database by 69% within six months through targeted growth initiatives.• Deployed a data-driven approach to attract and retain subscribers in new market segments.• Optimized digital campaign performance by rigorously testing ad creatives, leading to increased click-through and sign-up rates.

Southampton, England, United Kingdom

• Built the marketing function from scratch to a team of 5.5 full-time employees in two years• Worked directly with senior leaders to develop launch plans for new acquisitions • Created and directed marketing strategies to launch into new geographies including Ireland, the US and Australia• Devised and supervised marketing plans for new service launches, working closely with the sales team and subject specialists to meet key objectives, milestones and deadlines• Orchestrated and oversaw multiple website projects with accompanying digital strategies to attract and engage users• Doubled followers on LinkedIn in the first 12 months of joining the Group• Devised a lead generation activity programme using email and sponsored LinkedIn• Capitalised marketing budget by implementing a variety of martech tools and training of team, allowing work to be brought in house, creating a more efficient workflow

Portsmouth, England, United Kingdom

• Accelerated the agency’s profitability to achieve (and exceed) growth targets• Increased invoicing margins and delivered more efficient staff utilisation to achieve revenue targets in excess of £7m and maintaining Top 10 B2B Marketing Agency position• Initiated the adoption of robust best practice, new techniques and technologies to optimise performance and exceed KPIs for client campaigns • Championed ISO standards, creating and implementing robust processes for planning, activating, and measuring high-profile B2B campaigns that influenced millions of pounds of revenue for clients • Nurtured and led key client relationships to encourage advocacy and additional fee revenue• In 2018 become the DPO and successfully navigated the agency through GDPR, training staff and clients to ensure that all areas of the GDPR and PECR were satisfied and followed

Portsmouth, United Kingdom

• Led and mentored a team account managers and executives • Managed a portfolio of over 25 key accounts, contributing £3m in annual recurring revenue• Achieved 110% of annual sales quota through effective account management and upselling strategies• Maintained a 90% client retention rate, fostering strong relationships and delivering exceptional customer service• Conducted quarterly business reviews, identifying growth opportunities, and addressing any client concerns proactively• Took the lead on go-to-market strategies with engaging messaging and creative – generating a 5419% ROI and providing a project pipeline in excess of £12m for one client• Created global marketing strategies that could be executed locally ensuring efficiencies of marketing budget and consistent brand and messaging adoption – delivering an unprecedented 1555% return on marketing spend

Chichester

Winchester

Ba (Hons) Art, Design & Media

Btec National Diploma, Art & Design

A Levels