Development and launch of education programs and tools to drive brand awareness generate sales. Oversee digital first education strategy to scale impact and engagement with retail and professional partners. Write and conduct product knowledge, and usage classes digitally and in person. Work closely with marketing, social/digital and sales team on product knowledge and collateral to support the brand.

Development and launch of education programs and tools to drive brand awareness generate sales. Write and conduct product knowledge, sales, and leadership classes digitally and in person. Recruitment & training of other Brand Ambassadors and Educators and scheduling of hands-on classes for retailers, salons, and barbershops. Work closely with marketing and sales team on product knowledge and collateral to support the brand.

Responsible for setting and maintaining sales goals, payroll, inventory, employee education, scheduling, budgeting, hiring/firing, development, management, leadership, and mentorship of direct reports. Supporting DMI in formula development and testing of reformulations and new products brought to the market as well as creation of routines and uses.

Specializing in providing expert advice in Salon Management and Leadership. Implementing systems and strategies to support owners, service providers, industry leaders, guest service experts and students in the beauty industry. Growing sales and future industry leaders, currently specializing in barbers & barbershops. Speaker at Summit Phase 1 Seminars to salon owners from across the United States and Canada sharing my life and career experiences since incorporating the Summit Salon Level System in my business.

High level, in demand Skin Care Specialist with a focus on treatment of aging, sun damaged skin. Averaging $100,000 + in service dollars and $40,000+ in retail sales/year. 2006, 2007, 2008 Retailer of the yearLeadership coach assisting lower-level service providers in achieving higher retail and service goals.Expert in SkinCeuticals Skin Care and Services