Write stories for senior-level executives to establish them as thought leaders. Help identify relevant, news-worthy topics, conduct interviews, and craft stories about work -life balance, personal finance, corporate management strategies, and more. Generate engaging high-quality content that follows corporate guidelines and provides practical and educational value to the reader.Select Achievements:- Identified compelling story ideas by conducting interviews with company leaders, analyzing transcripts, and teasing out timely information to shape into well-written articles.- Increased followers on LinkedIn for financial services industry executives by producing quality content that drove curiosity and good conversation to carve out thought leadership and make meaningful connections.- Organically grew LinkedIn footprint for financial services industry executives by developing and posting a steady flow of fresh and appealing content to amplify brand.

Joined company as a contractor on the Engagement Team to develop creative content for branded and unbranded health-related websites. Worked with creative teams to determine content hierarchy, story arc, audience POV, content style, tone, voice, consistency and workflow. Collaborated with other departments (e.g., SEO, Analytics, Design, UX) to create innovative, data-driven, content strategies that aligned with client performance goals.Select Achievements:- Boosted traffic to client websites by consolidating and optimizing existing content and restructuring the medical review process to leverage Search Engine Optimization (SEO) and improve organic search traffic.- Improved the quality, consistency, and relevance of content by creating new editorial guidelines with high standards and mentoring and coaching other content producers on the team. - Helped Engagement team implement Agile to increase efficiencies by participating in sprint retrospectives and offering feedback on areas for improvement (e.g., meeting protocols, sprint sizing procedures, etc.).

Produced content for two nonprofit organizations (Lower Eastside Service Center and Hunter College). Created new and updated existing content used across websites and applied SEO best practices to improve performance. Worked with design, tech, and product teams to establish content requirements and content strategy deliverables. Supported content development efforts designed to drive brand awareness to different audiences.Select Achievements:- Created new standards and strengthened operating efficiencies (Hunter College) by creating a comprehensive knowledge base/editorial guide and by training client stakeholders in best practices.- Helped to establish client (Lower Eastside Service Center) as an innovative leader in healthcare by creating website copy and SEO strategy to translate complicated treatment information into consumer-facing content.- Worked with client (Hunter College) to modernize and revitalize the college’s 5,000+ page website. Wrote user experience (UX) copy, optimized content for search, and prioritized news stories to attract new students and funding.

Authored feature-length patient stories for the hospital’s Brain and Spine Center. Interviewed neurologists and patients to craft compelling articles about people’s experiences with treatment and recovery in collaboration with the hospital’s Special Projects Director. Leveraged exceptional writing skills to create content for digital and traditional channels. Researched, wrote, proofread, and edited content; and adhered to the institution’s tone and image.Select Achievements:- Boosted web traffic and attracted new patients by distilling complex concepts into consumer-facing content that was easily understood, formulating copy in accordance with prescribed formatting and SEO guidelines.- Fortified client satisfaction by overseeing all aspects of the writing process, from inception to submission, and communicating with the client to explicate assignment-related expectations.

Initially hired as a Senior Editor and promoted to Vice President of Editorial to grow digital audiences for best-selling self-help authors and brand partners. Built websites and developed engaging, persuasive, customized copy across a wide range of marketing platforms, including websites, newsletters, and mobile apps. Partnered with advertisers to launch branded mini sites on select topics. Inspired and led team of direct reports, including senior, associate, and assistant editors.Select Achievements:- Partnered and worked closely with the author of the best-selling pregnancy and parenting book, What to Expect When You’re Expecting to grow revenue 30% year over year.- Delivered 4.8 million unique monthly visitors and 34 million page views for WhatToExpect.com, and reached 6,000 mobile apps downloads per day for the What To Expect app.- Worked collaboratively and closely with the author of the best-selling dieting book, South Beach Diet to launch SouthBeachDiet.com, a diet and fitness subscription website—amassing 4 million subscribers.