Transparent Partners is a boutique consultancy helping brands safely navigate the complex consumer data and marketing technology landscape. We help teams across marketing, sales, product, data and technology work better together to unlock the full potential of their consumer data, accelerate progress in achieving their business goals, and demonstrate success. Our mission as the Marketing Strategy & Operations team is to champion effective marketing transformation by meticulously stewarding both strategic vision and operational execution.Related Projects: Consumer Data Strategy, Global Marketing Transformation Strategic Planning and Roadmap Development, Audience Strategy and Process Design, CDP Implementation and Operationalization, Martech RFP Evaluation and Selection, Business Analysis and Process Engineering, Operating Model Development, Change Management

Utilized brand satisfaction, sales, segmentation, and survey data to determine the driving factors of customer loyalty and recommend local marketing initiatives to improve Walgreens' "local" image among target customers. Developed go-to market strategy inclusive of key customer insights, target persona identification, measurement and pilot plan, and projected KPIs.

- Led the development of a "Match to Market" automation tool using Python that calculated the alignment of stadium menus with local market cuisine preferences, resulting in a measurable increase in per cap spending - Conducted comprehensive analysis that established positive correlations between market alignment and financial KPIs, which facilitated strategic decision-making for menu optimization and partner retention via optimized menu planning and vendor selection