Senior Marketing and Strategy leader with over a decade of Phamaceutical experience, across all stages of the product life cycle and various therapeutic areas (primary/specialty care). At the forefront of strategic brand initiatives, my focus lies in deploying omnichannel marketing to enhance HCP engagement and patient support programs to drive growth. My collaboration efforts have resulted in successful launches and strategic partnerships that solidify market position.I have pioneered HCP and patient access strategies, harnessing the power of digital platforms for market research and healthcare professional engagement. My commitment to diversity, equity, and inclusion is the bedrock of the team's culture I create and lead, enabling me to navigate complex problems and deliver solutions that exceed targets and advance patient care.Key Highlights;• Led the successful Merck-Pfizer alliance Oncology pan tumor launch across multiple indications• Leader of the Joint Country Alliance (JCA) cross functional senior leadership team• Member of the marketing strategic and tactical ‘Global Round Table’• Member of the Gender Equity Network (GEN)• Manager and mentor of marketing interns, resulting in the promotion of colleagues • Member of the Pfizer global Acceleration Academy, finalist selected to present to global
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Senior Manager- New Product LaunchesGskAustralia -
Marketing & Strategic Brand Lead, Growth Hormone (Gh), Rare Diseases (Genotropin, Ngenla)Pfizer Jun 2023 - Jan 2024Selected Achievements• Outstanding marketing planning/execution achieving the top global MS and > 100% target• Manager responsible for the Customer Key Account team patient training program (CEP)• Manager and mentor of marketing interns• Led sales force effectiveness analysis, to determine and apply the optimal GTM structure • Developed digital promotional strategies for patient support programs, delivering patient data• Led crisis management - global demand/supply of GH, through strategic partnerships/plan -
Marketing & Strategic Launch Lead Oncology, Alliance Immunotherapy Pan Tumor (Bavencio)Pfizer Jan 2021 - Jun 2023Sydney, New South Wales, AustraliaSelected Achievements;• Led the Merck-Pfizer senior leadership alliance to develop the TGA/PBS strategy across indications • Outstanding marketing planning/execution, achieving the top global MS and >100% target• Development and approval of the Australian Bavencio Patient Access Program • Lead the development of the Bavencio PBS PR campaign, through cross functional partnerships • Launch of the Merck-Pfizer alliance sales team • Developed and implemented the omnichannel PAP and PBS speaker tour • Led the global Bavencio cross functional omnichannel brand planning process • Led the adoption of new digital platforms for market research and HCP educational • Developed and embedded new customer segments and tailored messaging in-line with strategy -
Senior Portfolio Brand Manager Oncology, Genitourinary Cancers (Gu) (Sutent, Inlyta, Torrisel)Pfizer Jan 2017 - Jun 2023Sydney, New South Wales, AustraliaSelected Achievements:• Stopped market share decline, so more patients could access treatment • Re-positioned treatments due to changes in the treatment landscape to increase QUOM• Discontinued old treatments with no patient or stakeholder impact• Identified new business opportunities for commercial growth and patient access -
Brand Launch Lead Womens Health, Primary Care (Duavive)Pfizer Jan 2015 - Jan 2016Sydney, New South Wales, Australia•Developed the GTM model with data driven insights of the market, patient & customer journey -
Portfolio Brand Manager, Neuropathic Pain, Epilepsy, Neuroscience, Primary/Specialty Care (Lyrica)Pfizer Jan 2013 - Jan 2016Sydney, New South Wales, Australia• Led the DTC awareness campaign to increase awareness, diagnosis and treatment • Led HCP P2P educational strategy and programs to increase QUM • Led omnichannel field force strategy & materials across multiple primary & specialty sales teams -
Brand Manager, Neuroscience And Pain, Primary/Specialty Care (Pristiq, Celebrex, Dynastat)Pfizer Jan 2010 - Jan 2012Sydney, New South Wales, AustraliaSelected Achievements;•Identified, segmented and targeted new customers, resulting in more patients with access to treatment•Developed innovate business solutions for mature treatments
Sarah Jones Education Details
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Genetics, Psychology
Frequently Asked Questions about Sarah Jones
What company does Sarah Jones work for?
Sarah Jones works for Gsk
What is Sarah Jones's role at the current company?
Sarah Jones's current role is Senior Manager- New Product Launches.
What schools did Sarah Jones attend?
Sarah Jones attended Monash University.
Who are Sarah Jones's colleagues?
Sarah Jones's colleagues are Arpit Dixit.
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4originenergy.com.au, yahoo.com.au, deloitte.com.au, deloitte.ch
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Sarah Jones
Greater Melbourne Area -
4rbs.com, hotmail.com, europemail.com, barrenjoey.com
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Sarah Jones
Sydney, Nsw1amp.com.au -
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