Sarah Kuria Acim Email & Phone Number

Executing and implementing below- the-line and experiential strategies for brands while acting as their brand custodian to ensure adherence to brand guidelines and regulatory requirements. Managing the day-to-day client relationship to develop a long- term relationship with the agency.• Worked with clients to develop marketing strategies and campaigns and ensured campaigns were executed within approved budgets• Delivered innovative and outstanding experiential campaigns which increased sales and drove brand awareness• Fostered positive relationships with various media partners, to increase brand visibility and introduce brands to larger audiences• Monitored and evaluated brand performance regularly to maximize campaign optimization• Researched and kept an eye on the market to stay up to date with emerging trends and competitoractivities to drive social media engagements • Creatively solved problems as they arose to ensure excellence in the delivery of projects • Managed cross- functional teams to ensure alignment and delivery with the client expectations

Kenya

Managing the relationship with a key partner to ensure achievement of sales targets, providing the necessary support to their sales team and ensure delivery of pleasurable customer experiences and service.• Achieved annual targets of sales, profitability, and brand exposure• Launched, ran, and monitored brand campaigns in collaboration with the marketing team to accelerate sales, customer acquisition, and customer engagement, leading to revenue growth• Collaborated with the marketing team and agencies to develop and implement marketing strategiesand provided content to support promotion efforts through brand and product -specific collateral, which drove brand visibility and awareness• Cultivated relationships with cross -functional teams to streamline the customer journey. Reduced customer complaint resolution turn around time and built confidence in the sales team which increased their participation• Amplified positive brand image and reputation by actively maintaining relationships with keypersonnel in customer companies raising client retention• Steered market research to drive product development, introducing over 30 new product offerings tobusiness clients

Responsible for maintaining positive relationships as the point of contact, ensuring client satisfaction and managing concerns and complaints for a portfolio of premium accounts in the medical business.• Revamped service delivery which ensured retention and generated new sales • Collaborating with the sales team to win new accounts, review products and drive value creation forexisting clients• Transformed the customer experience as the point man for over 4,000 individuals and managed to cutcustomer complaints by 60% and raise the Net Promoter Score• Continuously grew key account engagements, account marketing avenues , and relationship buildingto soar client satisfaction

Develop and execute strategies to increase company sales and profits through agents and brokers.•Managed and built relations with our broker network and introduced new partners which ensured continued growth, retention, satisfaction and referral, business support.• Recruited and developed partnerships with new brokers.• Managed and built relations within the existing broker network which increased revenue and client retention.• Collaborated with company executives to determine the most viable, cost- effective approach to pursue new business opportunities.

Developed, implemented and executed strategic marketing plans for the company in order to grow the customer base and retain customers. Led a team of 4 marketing executives to met the sales targets and working with other teams to ensure adherence to the company's brand objective.• Implemented performance management process and real igned the marketing team, which grewproductivity and enhanced team performance and engagement• Boosted internal and external communications to enhance brand awareness and brand loyalty• Integrated all marketing communications to unify brand feel , tone, and look, raising customerengagement• Managed marketing budget and associated P&L to execute marketing strategies and plans within thebudget• Expanded promotional and PR activities using targeted campaigns and partnerships, exposing thebrand to over 2 million people• Evaluated sponsorships and CSR opportunities in l ine with business objectives and strategies

Spearheaded management of the SME business distribution channel so as to ensure increase in number of SME distribution channel partners, attainment of revenue targets and ensure profitability of the SME channel.Key Contributions:• Managed SME business distribution channel partners loyalty incentive program to drive reward and recognition.• Managed SME business distribution channel to ensure an increase in the number of channel partners, attainment of revenue targets and profitability of the SME channel.• Built, grew and managed agency relations to ensure retention, satisfaction and business growth.• Identified potential growth areas for group life business among the SMEs.• Solicited for quotation requests, and facilitated the quotation process to increase the conversion rate.• Established and cultivated relationships with intermediaries and clients.

Kenya

Key Contributions:• Coached and trained business development executives, trainees and interns while encouraging their professional development.• Oversaw all operational matters to ensure efficient and effective management of internal controls and operation.• Assisted in development and implementation of new products.• Serviced clients to nurture the relationship between the company and our customers.

Renewals,quotations, servicing and claim processing

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bsc), Actuarial Science

Activities and Societies: Rotaract club of JKUAT,JKUASA

Diploma In Professional Marketing, Diploma In Professional Marketing