Pitch fresh ideas to editor and submit articles in a timely mannerEditing and polishing content to improve readabilityConduct in-depth research on assigned topics to develop contentSource for images suitable for content and repurpose articlesProofreading content for errors and inconsistenciesCovering lifestyle beat topics, movies, television and game reviews, current affairs

Product, Brand & Events ManagementEffectively strategised and executed large scale projects with a team of 10 for marketing campaigns and new product launches, contributing to 10% of total company salesOversaw Blackmores’ website revamp using SiteCore’s system. In charge of editorial duties such as proof reading and editing website content, proposing new ideas to enhance website’s efficiency Planned and crafted out engaging content for owned social media channels (Facebook and Instagram), leading to a +15% increase in engagement rate for social postsAchieved record sales twice in July 2017 and May 2018 with joint efforts from Sales team through aggressive marketing efforts and tactical promotions Garnered 31,000 views for campaign video within 1 week of releaseWorked with PR agency for marketing campaigns and new product launches. Instrumental in maintaining brand’s number 1 position in the categoryMonitored and analysed market trends, competitors’ activities and market research data to formulate revenue driving strategies

Tactical MarketingExceeded intake target by 10% through various digital marketing strategies, such as Google SEM, GSP (Gmail Sponsored Promotions), print media and outdoor eventsIn charge of content creation for various portfolios’, such as Full-time and Part-time Diploma, owned social media channels (Facebook and Instagram)Collaborated with media agency and various stakeholders to ensure smooth delivery of marketing materials during campaign periodUtilised digital platforms such as SEM, GDN, Facebook, Instagram for leads generationPlanned and executed large scale outreach programmes with 500 pax attendance

Brand ManagementOversaw large scale new product launch campaign for Gatsby Hair Jam series involving the use of both traditional and digital media. Garnered 29,000 views for YouTube video within 1 month. Contributed to sales increase of 15% during campaign periodSupervised content management work plan with digital agencies and provided suggestions to enhance content for Gatsby’s social media channels, leading to a 10% jump in Facebook page’s fansManaged projects from inception to campaign execution, oversaw communication with internal stakeholders and external vendors, monitored campaign budgetsAnalysed market trends, formulated and executed brand's ATL and BTL marketing activities to meet business objectivesProposed, planned and implemented effective new in-store merchandising and promotion ideas for retailersEvents ManagementOverall in charge for 4 months long large scale sample distribution event, which increased brand sales by 10% due to campaign efforts. Key liaison with events company, handled logistics and marketing aspects of eventsProject leader for regional event, Gatsby Dance Competition, for 3 consecutive years. In charged of events planning and execution which saw a turnout of 300 pax Collaborated with tertiary institutions to conduct hair grooming workshops and large-scale events in schools, with crowd turnout of 500 pax

Assisted Marketing Manager in coordinating, planning and execution of restaurants’ promotions and marketing campaigns to drive sales growthKey liaison with designers and suppliers for production of marketing collaterals Led a team of 4 for restaurants' events, media food tasting to drive brand awareness Worked with media companies to execute marketing campaigns for soft and official launch of Shin Kushiya's new restaurants