Sarah Lima Email and Phone Number

Overview of experience at eBay:I was responsible for fashion deals and promotions, planning and executing online retail campaigns and daily / weekly deals activity. I oversaw the Clothing and Home and Garden categories. I successfully launched the Baby and Child category. - I created range plans and forecasts to provide insights and recommendations on ways to enhance campaigns and improve product performance / conversion. I sourced against range plans and ensured that customers searched items were readily available. - I oversaw the “Final Review before Live To Site”, checking the integrity of the campaign on all devices, thereby ensuring that the customer has the best possible shopping experience. I worked with other teams to improve seasonal performance and drive best practices, thereby enhancing campaign performance.- Category Performance Reviews: I set up campaign budgeting and I reported weekly summaries of KPIs to stakeholders. I identified best-sellers, performing categories, areas where more stock was required and slow-sellers. - I sourced product for promotional weekends and ensured that Marketing, Legal and Enterprise Teams were aligned with the campaign’s commercial objectives. I achieved the most successful pre-Christmas weekend that eBay UK had experienced with three-fold increase in conversion.- I negotiated with key merchant accounts, influencing the inventory mix, based on seasonal analysis and trends. I attended seller meetings and secured inventory for promotional activities. - I oversaw a team of seven merchandisers. I compiled the induction pack and briefed the team, providing an introduction to eBay. I worked across a wide range of functions, building out the team’s capabilities in RPP, Sourcing, Analytics, Insights, Merchant Development and Legal.

Overview of experience at Reiss:I provided senior merchandising experience to the Menswear Merchandising team during peak Christmas trading period.- I produced the buy plan and identified areas of growth potential. I organized the OTB sign-off, selecting ranges in conjunction with the design and production, and quantified the buy and ranging to the stores to ensure balanced offer in all grades. I set up the new season’s WSSI.- I analysed and managed mark-downs ensuring spend and margin against plan and stock position, transferring stock between stores to maximize sales, while ensuring that prices were correct online and instore. I compiled the post-sale analysis. I managed a team of three.

Overview of experience at Evisu:I was responsible for all UK retail operations and merchandising activity. I had responsibility for stores and concessions, ensuring range was balanced, stock was moved-on, margins were appropriate and strategy was executed.- I developed the merchandising strategy, the objective of which was to prioritize styles and drive brand awareness. I was responsible for setting sales plans by store. I developed KPIs, giving due regard to market conditions and local brand competition. - I managed and placed the buy for Evisu stores, franchises and online outlets. I controlled the OTB and re-ordered bestseller and out of stocks. I ensured the buys for the stores reflected a balanced range that maximised sales opportunities at store level. I worked closely with Design to ensure that a comprehensive offer was available to meet the retail needs of the business.- I worked with the suppliers and the warehouse to ensure that the correct stock and levels were distributed to the stores. I regularly reviewed performance, trends and reacting accordingly to ensure that stock was moved-on, promoted and marked-down. I reviewed suitability of all in-season repeats, with regard to range duplication and terminal stock.- I was responsible for reporting weekly and monthly sales performance versus budget.- I planned and managed markdowns to meet business targets, reviewing the mark-down spend and impact on margin. - I managed day-day running of stores, understanding the commercial issues and working with retail team to drive profit. I ran and managed the stock takes and movement of stock between stores.- I managed the recruitment of the team and ensured that we recruited highly skilled individuals to the team.

Overview of experience at Selfridges:Management of all merchandising aspects of Men’s Formalwear and Accessories categories at major UK retailer. - I managed the OTB, WSSI’s and driving sales through repeats, SOR, sale buys, markdown contributions and markdown management. - Buy and sales plans: I established Buy and Sales Plans by stores and by brand for the Men’s Formalwear and Accessory departments. During my time at Selfridges, I worked with the buying manager and senior stakeholders to plan the Men’s Accessories department move, from the ground floor to the first floor. - I established budgets and financial metrics and reported weekly performance versus budget to finance and key stakeholders.- I led and managed a team of an assistant merchandiser and two allocators to ensure that tasks were completed and targets reached. I worked closely with the retail teams, ensuring that any issues or stock queries were addressed, providing with best sellers, so that they could move the stock within the shops to maximize sales.- I worked alongside the buying team via regular formal and informal meetings to ensure the merchandising plan is efficiently communicated. Compiling all the relevant sales analysis (price / colour / size and product) for the Buying Manager to use during the buying season. - I attended regular trading meetings with concessions to ensure that merchandising plans maximize sales performance.

Retail Merchandiser and Wholesale Merchandiser on the Sportswear and Nightwear Department.