After being promoted to Head of Marketing, from Senior Marketing Executive, due to consistently high performance, the role looks after both the Marketing and Design team, which includes four Marketing Executives and two Graphic Designers. Reporting directly to the CEO, the role involves proactively leading on the marketing activity for over twenty clients and the project management of a number of branding, website and design projects. Process implementation and improvements on both the design and marketing side, has been a key achievement within the role and has resulted in a number of new high-quality clients

Manage the entire lifecycle of clients’ advertising campaigns; from initial brief to campaign creation, to campaign optimisation, to end of campaign analysis for a portfolio of universities, charities and local councils. Working closely with them to build successful campaigns based on their objectives and KPI’s, whilst also working strategically to build long lasting relationships to expand new business. The role involves: • Client management / attending client meetings /pitches for new business• Advertising creation and copywriting to client’s brief and tone of voice • Campaign planning / annual planning / media plan creation • Structuring and building campaigns on Google AdWords, Facebook and LinkedIn etc • Campaign optimisation – across Google AdWords, Facebook and LinkedIn etc• Client support – discussing campaign statistics throughout and providing recommendations on potential for improved performance. • Strategy provision – for each of your clients, you’ll be reviewing their landing page, message and imagery and providing best practice along the way

Working with the PQI Head of Marketing, the Channel Marketing Managers and various stakeholders across the Pearson business to devise creative tactical marketing and communication campaigns for Edexcel, BTEC, LCCI qualifications and Progression Plus services. • Creating demand for our key qualifications and services brands• Effectively launching new qualifications and services• Informing customers and learners about improvements to our existing qualifications and services• Managing and growing the social media channels, working with business stakeholders to run campaigns and promote key initiatives, such as student webinars and how-to guides. • Manage the PQI Global Marketing budget to effectively monitor areas of spend by brand and to ensure we are on track and on forecast.

Manage, develop and lead the marketing communications, activity and output for the International Education Business across Europe, Middle East, North Africa and Asia. This means liaising closely with the Marketing Manager, the regional offices and the sales teams to produce effective marketing collateral, online advertising and social media advertising campaigns, which effectively promote the product and the brand on a global and local level.

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